Content

Tasks

https://ow.consulting/craft-your-narrative/

Previous website design screenshots Aki’s Website Outline Designer Homepage Revisions

To Update on Initial form

Build out a new intake form that collects information to write new branding guidelines

~~Make sure it get’s their thoughts on their current logo for the redesign~~
~~Make sure it get’s sites they like~~
~~What is the business. Describe exaclty what it does in 1 sentence,~~
~~Target Audience:~~ ~~Who the business is aiming to serve.~~

~~Audience Demographics and Psychographics:~~ ~~Age, gender, lifestyle, values, attitudes, interests, and behaviors of the target audience.~~
~~Customer Pain Points:~~ ~~The specific problems, needs, or desires of the target audience.~~
~~Emotional Benefits:~~ ~~The emotional relief or satisfaction provided by the business's products or services.~~
~~Customer Perceptions and Expectations:~~ ~~How customers currently view the business and what they expect from it.~~

~~Brand Promise (Unique Selling Proposition):~~ ~~The key benefit that makes the business different and better than its competitors.~~
~~Authority (Reason to Believe):~~ ~~Evidence or support for the brand promise.~~
~~Business Values and Attributes:~~ ~~Core principles and characteristics of the business.~~
~~About the Business (Brand Story):~~ ~~The narrative or background that shapes the brand's identity.~~
~~Something Bigger (Vision Statement): What does it want to be when it grows up~~

~~Make sure to add to process to take screenshots of current website~~
~~Logo~~

~~Need to get icons they like, colors they like, how can I know more about what they’re looking for rather than guessing~~

Assets Delivered

ow.consulting/craft-your-narrative
Proposal: Aki’s Breadhaus
Timeline & Brand Guidelines: Aki’s Build Timeline & New Copy

Businesses’s Brand Guidelines V1

Branding Guidelines Aki’s Breadhaus

Copy Needed & Process

For Brand Guidelines / Tagline & Descriptor

Helpful article to follow: https://review.firstround.com/the-three-tools-netflix-used-to-build-its-world-class-brand#the-positioning-model
Rules for Prompt

Describe it to a sixth grader, with zero context and limited knowledge someone should be able to understand what’s written.
Cut things down to three words maximum. Choose the most critical words
Every word matters, choose ones that carry no doubt

Needd to get sites they like the design of for the homepage design
Need logos they like

Part 1 Sell & Branding

Overall Notes for first part of process

Need to simplify the content collection with the new prompting, still need to refine the prompt.

Need to change the form to collect more information about what the business owner wants: What matters to you and your team that a customer / business knows about Aki’s?

Need to adjust the form to include collecting the technical information

Problem: Need to sell the person on the tagline more.

Make sure to include brand guidelines

Steps I went through

→ Outline sent before the committed, detailed what they got still in sales process

Aki’s Breadhaus

→ Created the tagline and description once she completed craft your narrative form. Definetely can reduce the amount of information needed with the new gpt prompting.

Just need a list of their customer types, what they do, and a bit about them

Can see more here: Process: Created tagline & description

→ Outline sent after they committed, to confirm with them how process goes, mainly just so they know they need to pay

Aki’s Build Timeline & New Copy

→ Waiting for their confirmation now

→ Didn’t like the first round of taglines and descriptions.

Need to know more about what they envisions for the copy. What matters to you and your team that a customer / business knows about Aki’s?

→ Delivered Brand Guidelines with the 2nd round, still haven’t paid. Definitely need to sell them more on the reasoning of the taglines, almost make them like it.

Part 2 Design & Outline

‣

Email sent for logo and instructions

When I sent the final design she asked about adjusting content and photos

Start of Part 2: Send invoice, Outline next steps now given an approval and follow-up on invoice details

February 7, 2024

Part 2: Hire person to get logo redesigned & finalized

February 8, 2024