Client

🍞Aki's

Summary

Category

Assigned To

Eli Weldon

Status

Completed

Start & Finish Date

December 15, 2023 → June 18, 2024

Priority Factors

Products

📱Digital Upgrade

Status Last Changed

Scale

https://ow.consulting/craft-your-narrative/

To Update on Initial form

• Build out a new intake form that collects information to write new branding guidelines
• Make sure it get’s their thoughts on their current logo for the redesign
• Make sure it get’s sites they like
• What is the business. Describe exaclty what it does in 1 sentence,
• Target Audience: Who the business is aiming to serve.
• Audience Demographics and Psychographics: Age, gender, lifestyle, values, attitudes, interests, and behaviors of the target audience.
• Customer Pain Points: The specific problems, needs, or desires of the target audience.
• Emotional Benefits: The emotional relief or satisfaction provided by the business's products or services.
• Customer Perceptions and Expectations: How customers currently view the business and what they expect from it.
• Brand Promise (Unique Selling Proposition): The key benefit that makes the business different and better than its competitors.
• Authority (Reason to Believe): Evidence or support for the brand promise.
• Business Values and Attributes: Core principles and characteristics of the business.
• About the Business (Brand Story): The narrative or background that shapes the brand's identity.
• Something Bigger (Vision Statement): What does it want to be when it grows up
• Make sure to add to process to take screenshots of current website
• Logo
• Need to get icons they like, colors they like, how can I know more about what they’re looking for rather than guessing

Assets Delivered

• ow.consulting/craft-your-narrative
• Proposal: Aki’s Breadhaus
• Timeline & Brand Guidelines: Aki’s Build Timeline & New Copy
Businesses’s Brand Guidelines V1Branding Guidelines Aki’s Breadhaus

Copy Needed & Process

For Brand Guidelines / Tagline & Descriptor

• Helpful article to follow: https://review.firstround.com/the-three-tools-netflix-used-to-build-its-world-class-brand#the-positioning-model
• Rules for Prompt
• Describe it to a sixth grader, with zero context and limited knowledge someone should be able to understand what’s written.
• Cut things down to three words maximum. Choose the most critical words
• Every word matters, choose ones that carry no doubt
• Needd to get sites they like the design of for the homepage design
• Need logos they like

Part 1 Sell & Branding

Steps I went through

→ Outline sent before the committed, detailed what they got still in sales process

Aki’s Breadhaus

→ Created the tagline and description once she completed craft your narrative form. Definetely can reduce the amount of information needed with the new gpt prompting.

Just need a list of their customer types, what they do, and a bit about them

Can see more here: Process: Created tagline & description

→ Outline sent after they committed, to confirm with them how process goes, mainly just so they know they need to pay

Aki’s Build Timeline & New Copy

→ Waiting for their confirmation now

→ Didn’t like the first round of taglines and descriptions.

Need to know more about what they envisions for the copy. What matters to you and your team that a customer / business knows about Aki’s?

→ Delivered Brand Guidelines with the 2nd round, still haven’t paid. Definitely need to sell them more on the reasoning of the taglines, almost make them like it.

Part 2 Design & Outline

When I sent the final design she asked about adjusting content and photos

Part 3 Developing Going Live

Review the entire site on a call

• Sent them to review then scheduled call
• Get added as a delegate for domain info
‣
Which registrars have delegate access
• Need to get current google analytics account, also create OWC account

Take the site live:

• OUtlined Klesk site completed, next steps, call items. Outlined items that were absolutely needed to go live and things that could be done after.
• Outlined next project items and shared
• Email sent to klesk for items to go live and recommended next projects
• Need to make sure to add checks for domain renewals and email
• Add to airtable
• Need to setup domain renewal reminders
• Add the Domain info
• Add renewaldate

Going live process

• Flywheel changes
• Flywheel Site Dashboard Open new site. Add Site Going Live Url under Site Launch Info in Card Desc to Flywheel site domain configuration: standard & www, set domain to primary
• Flywheel Site Dashboard -> Add Ons: enable ssl (fields: Organization - OWConsulting LLC)
• Needed to enable sendgrid emails in flywheel
• enable MPU’s
• When going live things to change in DNS:
• Google search console verification
• Send grid email keys
• IP Address
• Site settings
• Disable discourage search engines in WP Menu > Setting > Reading
• Confirm clients email get’s form notifications
• Add domain to Google Webmaster tools use team@ow.consulting login and submit a sitemap (DOMAIN.com/sitemap_index.xml)
• Add google analytics, created an account
• Upload and enable AISEO, go through process to setupp
• Info needed for setup:
• Business hours
• Business address
• Business contact email and phone
• Business area’s served
• Go through default setup wizard
• Adjust homepage title and images
• Add license DTGIID2DR3IZY7OCH
• Search Appereance → Image SEO, add alt tags
• Local SEO → Add business info
• Local SEO → Add hours

Sent email:

Dear Nancy,

We are delighted to inform you that your new website, https://akisbreadhaus.com, is now live! Here’s an overview of the key improvements and benefits of the work we’ve completed.

Enhancements and Benefits:

• Enhanced Security: We've enabled SSL encryption, ensuring that your website is secure and trustworthy for your visitors.
• Improved Email Delivery: Configuration with SendGrid ensures that all email communications from your website are reliable and reach your customers' inboxes.
• Optimized for Search Engines: We've verified your site with Google Search Console and submitted a sitemap, which will help improve your site's visibility and ranking on search engines.
• Analytics Setup: Google Analytics has been integrated, allowing you to track and analyze your website traffic and user behavior to make informed decisions.
• SEO Optimization: We've set up AISEO with your business information, optimized homepage titles and images, and added alt tags to images. This will enhance your site's search engine optimization, making it easier for potential customers to find you online.
• Local SEO: Your business information, including hours and contact details, has been added to improve local search results, ensuring that customers in your area can easily find and contact you.
• Email Notifications: We’ve ensured that your email settings are correctly configured so you’ll receive all necessary notifications from your site.

These improvements will not only enhance your website's performance and security but also improve your visibility and accessibility to your customers.

As per our agreement, we will now proceed with billing the remaining balance of your invoice. If you have any questions or need further assistance, please do not hesitate to reach out,

Thank you once again for choosing us for your website redesign. We look forward to continuing our partnership and supporting your business growth.