• Brand Guidelines Importance For Your Business.
• Your New Digital Branding & Messaging Guidelines For clear and consistent messaging.
• Internal Guidelines The root of your decisions.
• External Guidelines Your business to customers.
• New Copy* Your business clearly communicated.
• Visual Guidelines* Following your new guidelines.

Brand Guidelines Importance For Your Business.

Your customer lives in the age of endless content and limited attention.

They will still seek out 8 different touch points (social, site, reviews, etc) before deciding on whether to use your business for it’s services.

In each touch point they interact with you have 8 seconds to grab their attention and persuade them to continue to the next touch point.

During that decision making journey they will see 50-400 different ads.

This makes consistency and clarity in messaging crucial.

When your unique value aligns across all touch points, it cuts through the noise, it grabs your customers attention.

Every ad, every channel, every post must speak the same language. Communicate the same value.

A single, clear message builds trust. Trust leads them to choose your service over others.

Brand Guidelines Create Clear & Consistent Messaging Across All Platforms.

Your New Digital Branding & Messaging Guidelines For clear and consistent messaging.

These Brand Guidelines are the foundation for a strong, recognizable, and consistent identity, which in turn improves marketing efforts, builds customer loyalty, and enhances the overall perception of your business.

Internal Guidelines

What They Are: Your mission and vision statement; essential to establish a clear, strategic direction and core values that guide every aspect of your business's operations and decision-making.

When To Use Them: Making strategic choices, setting objectives, or uniting your team towards common goals, ensuring your business grows consistently and purposefully under a unified vision.

External Guidelines

What They Are: Encompasses your business personality & tone, thing you own, feeling you resolve and more. Serving as a powerful tool for clearly and consistently communicating the unique essence and offerings of your business to your customers.

When To Use Them: Crafting any external communications, marketing materials, or customer interactions

Internal Guidelines The root of your decisions.

Mission Statement The Driving Factor

What is it: A mission statement is important for a business as it clearly defines the company's purpose and goals, guiding decision-making and aligning the efforts of the team towards a common objective.

Vision Statement Your Something Bigger

A vision statement is crucial for a business as it provides a clear and inspiring long-term goal, motivating the team and shaping strategic planning to achieve future success.

External Guidelines Your business to customers.

Personality

Business personality helps position you closer to the feelings you want people to have about you.

Authentic and Caring

Tone

Business tone chooses the right voice you’d have in a story; it helps convey the emotion you want your words to carry.

Friendly and honest

The Thing You Own

You have the ability to own one thing in your customers mind, what is that thing? Businesses that have successfully positioned their brand own a specific word in a customers mind. Ex: For cars Honda is ‘reliability,’ Mercedes is ‘luxury,’ Tesla is ‘innovative.’

Perfectly Baked

The Feeling You Resolve

Customers will forget what you said, but will never forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.

Desire for authentic, real things

Your Services & Their Value

Customers need consistency, especially when speaking about the values your services provide. Outlining them now ensure consistency.

Perfectly Baked

New Copy* Your business clearly communicated.

Following the branding guidelines we created above we’ve outlined the Tagline, Description & Primary Call To Action copy which serve as the foundation for the rest of your website copy.

Tagline (Needs Approval)

What Is It: A good tagline is crucial because it quickly grabs attention, succinctly conveys your businesses essence, and communicates the value the customer can expect to receive.

When To Use It: Website, Billboard, Flyers, Ads with limited space

Carefully Crafted, Perfectly Baked, Wrapped in Tradition. Carefully Crafted, Perfectly Baked, Shared With Love.

Carefully Crafted, Perfectly Baked, From Our Haus To Yours. Carefully Crafted, Perfectly Baked, Delivering Tradition From Our Haus To Yours. Carefully Crafted, Perfectly Baked, Bringing German Tradition to Your Home.

Description Optimized for organic growth.

What Is It: Clearly communicates what your business is, your unique value to your customers, and the authority to do what you do.

When To Use It: Website, Digital listing, Google My Business, Yelp

Aki’s Breadhuas is the cozy corner where authentic flavors meet local, high-quality ingredients. We specialize in traditional German baking, handcrafting each loaf, pretzel, and pastry with care. Whether you’re shopping for everyday, special events, or sale at your business Aki’s brings a touch of perfectly baked German tradition to every occasion.

Primary Call To Action

What Is It: Call to action copy is crucial as it directly guides customers towards a key interaction or decision, driving engagement and conversion on the website

When To Use It: Website, Digital listing, Google My Business, Yelp

Header Description CTA Text

Visual Guidelines* Following your new guidelines.

Following the branding guidelines we created above we’ve refreshed your logo to keep in line with the core principles of your brand guidelines,

Version 1

Version 2