Your New Branding Guidelines
Brand Guidelines are the foundation for a strong, recognizable, and consistent identity, which in turn improves marketing efforts, builds customer loyalty, and enhances the overall perception of your business.
What Guides Your Business
A mission statement is important for a business as it clearly defines the company's purpose and goals, guiding decision-making and aligning the efforts of the team towards a common objective.
A vision statement is crucial for a business as it provides a clear and inspiring long-term goal, motivating the team and shaping strategic planning to achieve future success.
How Your Business Speaks
Business personality decides what kind of character your business would be in a story, it helps position you closer to the feelings you want people to have about you.
Business tone chooses the right voice you’d have in a story; it helps convey the emotion you want your words to carry.
Your Business To Your Customers
Brand positioning statement’s answer the question: Do people understand who I am, my benefits, my personality and the something bigger I will represent? It acts like a roadmap, guiding everything your business does so that customers can easily recognize and remember what makes it special.
You have the ability to own one thing in your customers mind, what is that thing? Businesses that have successfully positioned their brand own a specific word in a customers mind. Ex: For cars Honda is ‘reliability,’ Mercedes is ‘luxury,’ Tesla is ‘innovative.’
Customers will forget what you said, but will never forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.
Custom baking for events creates personalized and memorable celebrations.
Wholesale services provide quality offerings for business differentiation.
Local ingredient sourcing ensures freshness and supports the community.
Community engagement fosters a cultural connection and shared learning.
Customers need consistency, especially when speaking about the values your services provide. Outlining them now ensure consistency.
Copy Created Using Brand Guidelines. (Needs Approval)
Following the branding guidelines we created above we’ve outlined the Tagline, Description & Primary Call To Action copy which serve as the foundation for the rest of your website copy.
A good tagline is crucial because it quickly grabs attention, succinctly conveys your businesses essence, and sets the tone for the visitor's experience.
A descriptive accompanying the tagline is essential because it clearly explains what your business does, identifies its target audience, and highlights its unique value to customers, enhancing understanding and engagement.
Description: Aki’s Breadhuas is the cozy corner where authentic flavors meet local, high-quality ingredients.
Call To Action Text: Visit Today
Secondary Call To Action: Cater An Event
Tertiary Call To Action Text: Learn About Wholesale
Call to action copy is crucial as it directly guides customers towards a key interaction or decision, driving engagement and conversion on the website