• The All-Inclusive Build Process & Next Steps
• Your Branding Guidelines
• Your Business To Your Customers
• How Your Business Speaks
• Copy Created Using Brand Guidelines
• Old Version Of Tagline & Description
• New Tagline & Description: Our Insights From Your Information

Aki's Breadhaus is a neighborhood bakery that cares about bringing the authentic taste and tradition of German baking to your doorstep. Our bakery is all about making high-quality, perfectly baked goods using locally sourced ingredients, embodying the caring spirit of a community-centric brand. We're not just about selling baked goods; we're about sharing a piece of our heritage and love for baking with each customer. We aspire to be the go-to place for anyone looking for a genuine German baking experience, fostering a sense of warmth and belonging with every loaf we bake. In everything we do, from our bread to our customer interactions, we aim to make people feel valued and connected, not just to our brand, but to a rich cultural experience.

Brand positioning statement’s must answer the question: Do people understand who I am, my benefits, my personality and the something bigger I will represent? It’s important because it acts like a roadmap, guiding everything the company does so that customers can easily recognize and remember what makes it special.

Authentically Made

You have the ability to own one thing in your customers mind, what is that thing? Businesses that have successfully positioned their brand own a specific word in a customers mind. Ex: For cars Honda is ‘reliability,’ Mercedes is ‘luxury,’ Tesla is ‘innovative.’

Desire for authentic, real things

Customers will forget what you said, but will never forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.

Authentic and Caring

Business personality decides what kind of character your business would be in a story, it helps position you closer to the feelings you want people to have about you.

Friendly and honest, like a caring friend who loves baking.

Business tone chooses the right voice you’d have in a story; it helps convey the emotion you want your words to carry.

Carefully Crafted, Perfectly Baked, Wrapped in Tradition.

Carefully Crafted, Perfectly Baked, Shared With Love.

Carefully Crafted, Perfectly Baked, From Our Haus To Yours.

Carefully Crafted, Perfectly Baked, Delivering Tradition From Our Haus To Yours.

Carefully Crafted, Perfectly Baked, Bringing German Tradition to Your Home.

Aki’s Breadhuas is the cozy corner where authentic flavors meet local, high-quality ingredients. We specialize in traditional German baking, handcrafting each loaf, pretzel, and pastry with care. Whether you’re shopping for everyday, special events, or sale at your business Aki’s brings a touch of perfectly baked German tradition to every occasion.

What are the core values and beliefs of Aki’s to you?

• Taste, this is the best, once people come they never leave
• Quality
• Authentic, part of Aki’s heritage, tradition, feel like I’m in Germany
• Community

What is important customers know about Aki’s?

• Authenticity, you can’t get anything like this anywhere else outside of Germany, authentic to values
• Everything is hand made, locally sourced
• Everything made with love
• Bottom 3 of core values

How do you want customers to feel about Aki’s when they visit?

• Welcomed & Familiar
• Dedication to the brand
• Excitement
• Love
• Lots of care in the product delivered (authenticity)

Version 2

• Crafted With Care, Baked To Perfection, From Our Haus To Yours.
• Aki's, where authentic German baking meets local love in every handcrafted delight.
• Handcrafted German Delights, Baked with Tradition and Love.
• Experience the perfect taste of handcrafted delights baked full of German tradition and love
• Aki brings you the joy of handcrafted goods baked full of German tradition and love.
• Aki’s Breadhaus handcrafed German Delights baked to perfection.

Version 1

• Baking delight into every bite, from our Haus to Yours.

“delight into every bite” Sing songy, doesn’t get to the heart of what Aki’s is

“ from our Haus to Yours” like this part

• Irresistibly fresh, perfectly baked, from our Haus to Yours.

Like components and format, not the words

• Delight in every bite, fresh from Aki's oven.
• Enjoy the warm taste of artisanal German baking, fresh from Aki’s oven.

“artisanal” too complex, needs to be simpler

1. At Aki's Breadhaus, we craft each loaf with the finest ingredients and artisanal care, ensuring delight in every bite. Whether you're shopping for family or ready to serve Aki’s fresh baked goods at your business, our dedication to traditional German baking techniques means you enjoy not just bread, but a masterpiece of flavor and quality.
2. Experience the warmth of Aki's Breadhaus, where every bite is a fresh blend of tradition and top artisanal quality. From family delights to wholesale needs we ensure everything out of Aki’s oven reflects our commitment to delight in every bite.
3. At Aki’s Breadhaus feel the warmth and expertise baked into every bite with our focus on top-quality ingredients and artisanal care. For over 13 years we’ve brought the essence of German baking from our Haus to Yours.

Founded in 2010, Aki's BreadHaus is a bakery in Minneapolis, Minnesota that specializes in authentic German bread. The bakery was started by German native, Aki Berndt, who missed the taste of good bread from home. Aki's BreadHaus bakes bread, pretzels and pastries fresh daily and is open weekly on Tuesdays - Fridays.

Like the word craft, use baked goods instead of loaf. Like artisanal care. Delivered fresh daily

Whether you’re shoping for everyday, special events, or sale at your business aki’s delivers

Likes: “our dedication to traditional German baking techniques means you enjoy not just bread, but a masterpiece of flavor and quality.” Don’t like “not” and “just”

Can look at facebook comments