Search - Leads - Real Estate - MaxConversions - Utah

Date
October 15, 2022
Cost
$369.00
Impr.
946
Clicks
48
Avg. CPC
$1.68
Conversions
1
Avg. Cost Per Conv.
NaN

Quick Facts

Leads

1 Leads Gained

+1 previous month

Money Spent

$369 Per Lead

+369 previous month

Time Worked

26 Hours Worked (month of september)

+26 previous month

Findings & Optimizations

This Reports Goal

Complete ad optimizations so that we can incraese daily spend budget

Ad Insights

  • Impressions lost to budget is very high < 50%
  • Google ranked #1 Utah HOA Attorney as the top headline. Need to break up ads for each theme inside Real Estate law services = better quality score
  • Low click count because daily budget because we’re targeting all of Utah
  • Can track all conversions but can’t establish ROAS

Optimizations Tasks

  • Break up campaign into thematic ad groups to customize ad copy to each Real Estate topic for better keyword targeting
  • Target the following counties rather than all of Utah to stretch $30 a day budget
    • Davis County, Utah
    • Morgan County
    • Salt Lake County
    • Utah County
    • Weber County
  • Setup global site tracking to ads to allow for site link extensions
  • Setup tracking throughout client onboarding to establish ROAS