Who they are.

Small business owners, typically aged 30-45, often former athletes or fitness enthusiasts. They have mid to high disposable incomes but operate on tight business budgets. They value community and hands-on involvement in their gym operations.

How they like to be spoken to.

• Tone: Professional yet approachable, empathetic to their challenges.
• Language complexity: Simple and straightforward, with clear explanations and actionable advice.

How they tend to interact socially.

• Preferred content formats: Short-form text, practical case studies, and how-to videos.
• Primary social platforms (in-order): Instagram, Facebook, LinkedIn.
• Research and decision-making process: They rely on peer recommendations, online reviews, and detailed consultations. Decision-making can take 1-2 weeks, often after researching competitors and validating credibility through testimonials.

The problems that make them seek your services.

• Managing risks like injuries, property damage, or legal liabilities.
• Understanding and choosing the right insurance policies without feeling overwhelmed.
• Balancing the cost of insurance with tight operational budgets.

The feelings they experience because of these problems.

• Frustration from lack of clear, relevant information.
• Anxiety about unexpected expenses or lawsuits.
• Hope for a reliable partner who understands their industry.

Primary hesitations or barriers preventing them from getting started.

• Concerns about the affordability of comprehensive insurance plans.
• Uncertainty about whether the service provider truly understands their unique needs.

The goals they hope to achieve from your services.

• Secure peace of mind with adequate insurance coverage.
• Build a long-term relationship with a reliable insurance provider.
• Focus on growing their gym without worrying about operational risks.

What they want to feel after using your services.

• Confidence that their business is protected.
• Trust in AGuard’s expertise and support.
• Relief from the burden of navigating insurance complexities.

Who they are.

Entrepreneurs and trainers in their late 20s to early 40s. They often have a background in martial arts and manage small to medium-sized gyms. Income varies widely depending on membership size. They prioritize hands-on coaching and building competitive teams.

How they like to be spoken to.

• Tone: Direct, confident, and industry-savvy.
• Language complexity: Moderately technical, with explanations grounded in real-world examples.

How they tend to interact socially.

• Preferred content formats: Short-form video, industry blogs, and testimonials.
• Primary social platforms (in-order): Instagram, YouTube, Facebook.
• Research and decision-making process: Quick to inquire but deliberate in decision-making. Often influenced by word-of-mouth and competitor endorsements.

The problems that make them seek your services.

• High injury risks and the need for specialized coverage like Workers’ Comp.
• Event-specific liabilities for competitions and tournaments.
• Maintaining a professional image to attract serious athletes.

The feelings they experience because of these problems.

• Stress about legal and financial repercussions of accidents.
• Desire for solutions tailored to their high-risk activities.

Primary hesitations or barriers preventing them from getting started.

• Skepticism about whether the provider offers sufficient customization for their niche needs.
• Worries about hidden costs or exclusions in policies.

The goals they hope to achieve from your services.

• Ensure athletes, staff, and facilities are well-covered.
• Build a reputation as a professional and safe training environment.

What they want to feel after using your services.

• Reassurance of full coverage.
• A sense of empowerment from working with experts who understand their unique industry challenges.

Who they are.

Organizers, coaches, and volunteers for youth sports leagues and teams, often parents or former athletes. Typically aged 35-55, they manage small to mid-sized organizations catering to children aged 5-18. Many operate on tight budgets funded by donations, sponsorships, or fees from families.

How they like to be spoken to.

• Tone: Empathetic, community-oriented, and solution-focused.
• Language complexity: Simple and clear, with a focus on benefits and practical implications.

How they tend to interact socially.

• Preferred content formats: FAQs, video testimonials, and practical guides.
• Primary social platforms (ranked): Facebook, Instagram, LinkedIn.
• Research and decision-making process: Often research through word-of-mouth, community forums, and online reviews. They prioritize affordability and recommendations from other organizations. Decisions can take 2-4 weeks depending on board approvals and budget discussions.

The problems that make them seek your services.

• Managing liabilities for player injuries, volunteer accidents, or property damage during events.
• Understanding insurance requirements for tournaments, practice sessions, and travel.
• Balancing safety concerns with limited financial resources.

The feelings they experience because of these problems.

• Worry about potential lawsuits or financial instability due to accidents.
• Frustration from navigating complex insurance policies.
• Hope to find a partner who understands their community-focused mission.

Primary hesitations or barriers preventing them from getting started.

• Budget constraints and concerns about high premiums.
• Skepticism about whether policies will cover the unique aspects of youth sports.
• Difficulty in gaining consensus from stakeholders or board members.

The goals they hope to achieve from your services.

• Protect players, volunteers, and facilities with comprehensive coverage.
• Ensure smooth operations of leagues and tournaments without legal or financial disruptions.
• Build a safer, more professional reputation in the community.

What they want to feel after using your services.

• Confidence that their organization is safeguarded against risks.
• Support and understanding from a provider that aligns with their mission.
• Relief from the administrative burden of understanding insurance.

Who they are.

Predominantly female entrepreneurs aged 28-50. They are wellness-focused and value work-life balance. Many own small to mid-sized studios with steady memberships and emphasize creating serene, welcoming spaces.

How they like to be spoken to.

• Tone: Calm, supportive, and encouraging.
• Language complexity: Simple and nurturing, with a focus on benefits over technicalities.

How they tend interact socially.

• Preferred content formats: Blog articles, infographics, and Instagram posts.
• Primary social platforms (ranked): Instagram, Pinterest, Facebook.
• Research and decision-making process: They look for evidence of alignment with their values, testimonials from similar businesses, and transparent pricing. Decisions typically take 1-2 weeks.

The problems that make them seek your services.

• Concerns about liability for student injuries during classes.
• Lack of knowledge about insurance requirements for their niche.
• Desire to protect their peaceful brand image while managing operational risks.

The feelings they experience because of these problems.

• Anxiety about unexpected liabilities disrupting their operations.
• Fear of tarnishing their reputation if something goes wrong.

Primary hesitations or barriers preventing them from getting started.

• Uncertainty about the necessity of certain coverages.
• Worries about balancing affordability with adequate protection.

The goals they hope to achieve from your services.

• Create a worry-free environment for themselves and their members.
• Secure affordable, comprehensive insurance tailored to their needs.

What they want to feel after using your services.

• Peace of mind that their studio is safeguarded.
• A sense of harmony and alignment with a provider that understands their values.