Resources Content Leverage Process

Client
Summary

Category
Assigned To
Status
Forgone
Start & Finish Date
Products
icon
Project ResourcesList of keywords your customers want to learn about

No Resources Currently

Project Outline

icon
Project Planning Tasklist
Go through
For each Goal outlined turn it individual item in
icon
Problems & Goals

What are the problems we hope to solve with this project?

  • Don't know if customers find it easy to navigate all the resources that LBR provides, or if they offer value.
  • Video content is created on YouTube, but it won't necessarily be updated or added to the site, so there are no SEO benefits.
  • Resources are scattered throughout, with no single source to rely on for sharing.
  • No newsletter is being shared with customers.
  • Need to utilize the list of SEO topics that are being searched for when creating content calendars List of keywords your customers want to learn about

What are the Goals to create in order to solve the problems?

  • Create feedback system for customers similar to NPS but for how they engage with LBR’s resources, possible points: usefulness of content, finding content they want to learn about, things they’d like to learn about that they couldn’t find
    • Add monthly review process to improve resource delivery based on feedback
  • Add to the video creation process:
  • Standarize all resources links to go to lenbuschroses.com/resources
    • Update the resources tab to have 3-5 options at the top level, re-confirm resource categorization
    • Create recent resources section that can be used on-giong
  • Outline newsletter and the frequency it is delivered

Goals & Deliverables

icon
Goal #1

Goal Title

Goal Planning Tasklist

Outline Deliverables associated with Goal
Outline & complete any Tasklist - Research / Outline / Client Question
Create list of Tasks to achieve goal
Confirm Goal & Deliverables with client, get any questions answered
Turn goal deliverables into TasksTasks , add task details

Deliverables

Tasklist - Research / Outline / Client Question

Tasklist - Final

icon
Project Resources

No Resources Currently

Project Outline

icon
Project Planning Tasklist
Go through
For each Goal outlined turn it individual item in
icon
Problems & Goals

What are the problems we hope to solve with this project?

What are the Goals to create in order to solve the problems?

Goals & Deliverables

icon
Goal #1

Goal Title

Goal Planning Tasklist

Outline Deliverables associated with Goal
Outline & complete any Tasklist - Research / Outline / Client Question
Create list of Tasks to achieve goal
Confirm Goal & Deliverables with client, get any questions answered
Turn goal deliverables into TasksTasks , add task details

Deliverables

Tasklist - Research / Outline / Client Question

Tasklist - Final