Resources Content Leverage Process

Client

LBR

Summary

Project Outline

Project Planning Tasklist

Go through

For each Goal outlined turn it individual item in

Problems & Goals

What are the problems we hope to solve with this project?

Don't know if customers find it easy to navigate all the resources that LBR provides, or if they offer value.
Video content is created on YouTube, but it won't necessarily be updated or added to the site, so there are no SEO benefits.
Resources are scattered throughout, with no single source to rely on for sharing.
No newsletter is being shared with customers.
Need to utilize the list of SEO topics that are being searched for when creating content calendars List of keywords your customers want to learn about

What are the Goals to create in order to solve the problems?

Create feedback system for customers similar to NPS but for how they engage with LBR’s resources, possible points: usefulness of content, finding content they want to learn about, things they’d like to learn about that they couldn’t find

Add monthly review process to improve resource delivery based on feedback

Add to the video creation process:

Utilizing List of keywords your customers want to learn about when outlining potential videos
publishing a post on the LBR website on the resources page
utilize video to blog ai software: https://getspread.io

Standarize all resources links to go to lenbuschroses.com/resources

Update the resources tab to have 3-5 options at the top level, re-confirm resource categorization
Create recent resources section that can be used on-giong

Outline newsletter and the frequency it is delivered

Goals & Deliverables

Goal #1

Goal Title

Goal Planning Tasklist

Outline Deliverables associated with Goal

Outline & complete any Tasklist - Research / Outline / Client Question

Create list of Tasks to achieve goal

Confirm Goal & Deliverables with client, get any questions answered

Turn goal deliverables into

Tasks , add task details

Deliverables

Tasklist - Research / Outline / Client Question

Tasklist - Final

Project Resources

No Resources Currently