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RBMuha Marketing Growth Plan

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RBMuha Marketing Growth Plan

Table of contents

  • Introduction
  • Goals
  • Growth roadmap and projects
  • Phase 1: Establish marketing foundations
  • Phase 2: LInkedIn brand building and outreach
  • Summary

Introduction

RBMuha has established itself as a trusted provider of employee benefits and advisory services. With an impressive foundation in place—including a recent rebrand, strong client retention, and tailored benefits offerings—there’s now an opportunity to expand visibility, authority, and inbound lead generation through a multi-phased growth initiative. Our proposed engagement begins with foundational digital efforts: increasing discoverability, capturing early search intent, and building social proof. Then, we’ll layer in LinkedIn-based awareness and reputation-building strategies to support long-term growth.

Goals

  1. Increase RBMuha’s visibility in search results.
  2. Establish authority through educational, high-quality content.
  3. Improve conversion rates by enhancing RBMuha’s online reputation.
  4. Build and scale brand presence across LinkedIn.

Growth roadmap and projects

Phase 1: Establish Marketing Foundations (Month 1-3)

  1. Targeted Google Ads Campaign – Capture high-intent leads from people actively searching for services offered.
  2. Blog Content Strategy – Build long-term SEO value and position RBMuha as a trusted thought leader.
  3. Client Feedback and 5 Star Review Initiative – Strengthen RBMuha’s online reputation with more 5-star reviews.

Phase 2: LinkedIn Brand Building and Outreach (Month 3+)

  1. LinkedIn Organic Reputation Building – Establish credibility and build audience on a professional platform.
  2. LinkedIn Ads Campaign – Extend reach to key decision-makers in benefits roles.

Phase 1: Establish marketing foundations

Phase 1: Establish Marketing Foundations

1. Targeted Google Ads Campaign

Objective:

Generate high-intent leads by showing RBMuha ads to people actively searching for employee benefits, or retirement plan services.

Reasoning:

Paid search captures demand from users ready to take action. It’s one of the fastest ways to drive traffic and test market messaging while building lead momentum early in the growth plan.

Task outline:

  • Develop ad strategy and select target keyword groups
  • Write ad copy aligned with RBMuha’s tone and differentiators
  • Set up campaigns, budgets, and targeting in Google Ads
  • Add conversion tracking to the website or landing page
  • Ongoing bid optimization, performance monitoring, and reporting

Items required from you:

  • Nothing to start
  • Feedback on ad copy and campaign goals

Estimated time to complete:

  • Setup: 10 hours
  • Ongoing management: 2.5 hours 1 hour/month when subscribed to Website Essentials
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Phase 1: Establish Marketing Foundations

2. Blog & Resources Hub Development

Objective:

Launch a content hub to build long-term SEO, client education, and brand authority.

Reasoning:

Publishing high-value, relevant content builds trust, attracts search traffic, and positions RBMuha as a thought leader in their space. A blog and resource hub also provide helpful content to share in sales conversations, onboarding, and client education.

Task outline:

  • Design and build a blog template and Resources Hub
  • Write and publish 1–2 blog articles per month

Estimated time to complete:

  • Setup: 2 hours
  • Ongoing blog post creation: 3 hours/month for 1 blog post or 5 hours/month for 2 blog posts

Phase 1: Establish Marketing Foundations

3. Client Feedback and 5 Star Review Initiative

Objective:

Strengthen RBMuha’s online reputation with more 5-star reviews.

Reasoning:

Reviews are critical for credibility, but it’s easy for businesses to forget to ask. Automating the review process ensures RBMuha captures valuable feedback consistently and turns happy clients into public advocates—without extra effort from the team.

Task outline:

  • Create feedback form tailored to different client types
  • Build a thank-you landing page after feedback submission
  • Redirect clients with positive feedback to Google Review prompt

Items required from you:

  • Initial review of where an automation can be triggered to send automated emails to clients to collect feedback
  • Approval of the feedback from we create

Estimated time to complete:

2-4 hours

Phase 2: LinkedIn brand building and outreach

Phase 2: LinkedIn Brand Building & Outreach

4. LinkedIn Organic Reputation Building

Objective:

Strengthen RBMuha’s professional brand by refreshing key LinkedIn profiles and posting consistently to build a relevant follower base.

Reasoning:

LinkedIn is where business leaders consume professional content. Utilizing blog posts we can establish a well-positioned brand with consistent visibility helping RBMuha to stay top of mind, build trust, and generate inbound interest.

Task outline:

  • Build a content calendar and align on post topics with the RBMuha team
  • Repurpose blog content for thought leadership
  • Write and design 4 polished, on-brand posts each month
  • Schedule posts for optimal visibility
  • Monitor comments and respond to build engagement
  • Provide monthly reports on reach, engagement, and follower growth

Items required from you:

  • Nothing to start
  • Feedback on ad copy and campaign goals

Estimated time to complete:

  • Initial setup: 7 hours
  • Monthly management: 5 hours/month

Phase 2: LinkedIn Brand Building & Outreach

5. LinkedIn Ads Campaign

Objective:

Run a paid LinkedIn campaign to raise awareness among key decision-makers, brokers, and business owners in RBMuha’s target industries.

Reasoning:

LinkedIn Ads enable precise B2B targeting by job title, industry, and region—ideal for long sales cycles and credibility-based services like benefits consulting.

Task outline:

  • Build custom audience(s) using LinkedIn Ads Manager
  • Develop copy and creative assets (image or carousel)
  • Set up A/B tests, define goals, and launch campaign
  • Monitor weekly and report on performance

Items required from you:

  • Feedback on copy and visual style
  • Budget approval

Estimated time to complete:

  • Initial setup: 10 hours
  • Monthly management: 1 hours/month

Summary

Phase 1: Establish Marketing Foundations
Estimated Hours
1. Targeted Google Ads Campaign
Setup: 10 hours Ongoing management: 1 hour/month
2. Blog Content Strategy
Setup: 2 hours Ongoing blog creation: 3 hour/month for 1 blog post
3. Client Feedback and 5 Star Review Automation
2-4
Phase 2: LinkedIn Brand Building & Outreach
Estimated Hours
4. LinkedIn Organic Reputation Building
Setup: 7 hours Ongoing management: 5 hours/month
5. LinkedIn Ads Campaign
Setup: 10 hours Ongoing management: 1 hours/month
Client
RBMuhaRBMuha
Summary

Category
Proposal
Assigned To
Eli Weldon
Status
Proposed
Start & Finish Date
June 9, 2025
Priority Factors
DU Phase
Deliverables Due
Hours
1
DU Deliverables
DU Date
Scale
Created by
Eli Weldon
Next Deliverable Date
Priority
Update

Planning this week to send out

Update Time
June 9, 2025 12:02 PM (PDT)