Table of contents * = needs review

• Why Brand Guidelines Are Essential For Your Business.
• Your New Digital Branding & Messaging Guidelines For clear and consistent messaging.
• Internal Guidelines The root of your decisions.
• External Guidelines Your business to customers.
• New Copy* Your business clearly communicated.
• Refreshed Visual Guidelines*
• Next Steps The comprehensive digital upgrade process.

Why Brand Guidelines Are Essential For Your Business.

Your customer lives in the age with endless content and limited attention.

They will still seek out 8 different touch points (social, site, reviews, etc) before deciding on whether to use your business for it’s services.

In each touch point they interact with you have 8 seconds to grab their attention and persuade them to continue to the next touch point.

During that decision making journey they will see 50-400 different ads.

This makes consistency and clarity in messaging essential.

When your unique value aligns across all touch points, it cuts through the noise, it grabs your customers attention.

A single, clear message builds trust. Trust leads them to choose your service over others.

Brand Guidelines create clear & consistent messaging.

Why this is essential to your upgraded digital presence: We use these Brand Guidelines to create the foundation for a strong, recognizable, and consistent identity, which in turn improves marketing efforts, builds customer loyalty, and enhances the overall perception of your business.

Your New Digital Branding & Messaging Guidelines For clear and consistent messaging.

Internal Guidelines

What They Are: Your mission and vision statement; essential to establish a clear, strategic direction and core values that guide every aspect of your business's operations and decision-making.

When To Use Them: Making strategic choices, setting objectives, or uniting your team towards common goals, ensuring your business grows consistently and purposefully under a unified vision.

External Guidelines

What They Are: Encompasses your business personality & tone, thing you own, feeling you resolve and more. Serving as a powerful tool for clearly and consistently communicating the unique essence and offerings of your business to your customers.

When To Use Them: Crafting any external communications, marketing materials, or customer interactions.

Internal Guidelines The root of your decisions.

Mission Statement

Empower real estate professionals with unparalleled financial expertise rooted in integrity with a commitment to building long-term relationships.

What is it: A mission statement clearly defines your businesses purpose and goal. Used to guide decision-making and align team efforts towards a common objective.

Vision Statement

Own $5B in real estate while revolutionizing real estate with our financial expertise.

What is it: A vision statement provides a clear and inspiring long-term goal, motivating the team and shaping strategic planning to achieve future success.

External Guidelines Your business to customers.

Business Personality

A trusted advisor: knowledgeable, reliable, and insightful. The calm in the storm of real estate investment.

What is it: Personality helps position you closer to the feelings you want people to have about you.

Business Tone

Professional yet approachable, communicating with clarity and confidence

What is it: Business tone chooses the right voice you’d have in a story; it helps convey the emotion you want your words to carry.

The Thing You Own

Clarity & Confidence

What is it: You have the ability to own one thing in your customers mind. Businesses that have successfully positioned their brand own a specific word in a customers mind.

The Feeling You Resolve

Frustration, instilling confidence in investments.

What is it: Customers will forget what you said, but will never forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.

Your Services & Their Value

Alkaline Advisors offers comprehensive real estate financial modeling services designed to answer the critical questions of investment viability.

• Financial Modeling: We build detailed models to predict your project's financial success.
• Due Diligence: We research to ensure your investment is sound and promising.
• Marketing Collateral: We create engaging materials to attract investors to your project.

What is it: Customers need consistency, especially when speaking about the values your services provide. Outlining them now ensure consistency.

New Copy* Your business clearly communicated.

Following the branding guidelines we created above we’ve outlined the Tagline, Description & Primary Call To Action copy which serve as the foundation for the rest of your website copy.

Tagline Your value clearly communicated.

Invest With Confidence

Invest with confidence with our comprehensive real estate analysis

Navigate Real Estate Investments Confidently

Navigate real estate investments confidently with our comprehensive real estate analysis

Make Real Estate Decisions With Clarity & Confidence

Make real estate decisions with clarity and confidence with our comprehensive real estate analysis

What is it: A good tagline is crucial because it quickly grabs attention, succinctly conveys your businesses essence, and communicates the value the customer can expect to receive.

When to use it: Website, Billboard, Flyers, Ads with limited space

Description Optimized for organic growth.

Alkaline Advisors specializes in dynamic real estate financial modeling, due diligence, and marketing collateral; empowering investors to navigate the complex landscape of real estate with clarity and confidence. Our unmatched expertise and insights ensure your investment decisions are informed and strategic.

What is it: Clearly communicates what your business is, your unique value to your customers, and the authority to do what you do.

When to use it: Website, Digital listing, Google My Business, Yelp

Primary Call To Action

Header: Ready To Invest With Clarity & Confidence?

Description: Utilize our expert analysis for your real estate portfolio and make decisions with clarity and confidence.

CTA Text: Schedule Review

What is it: Call to action copy is crucial as it directly guides customers towards a key interaction or decision, driving engagement and conversion on the website

When to use it: Website, Digital listing, Google My Business, Yelp

Refreshed Visual Guidelines*

Following the branding guidelines we created above we’ve refreshed your logo to keep in line with the core principles of your brand guidelines,

Version 1

Version 2

Next Steps The comprehensive digital upgrade process.