Local SEO Audit, Optimization, and Reviews

Summary
Client
Assigned To
Status
Completed
Start & Finish Date
January 26, 2023
Needs Review

Project Outline

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Project Planning Tasklist
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For each Goal outlined turn it individual item in
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Problems & Goals

What are the problems we hope to solve with this project?

  • Currently only have 20 reviews with 4 stars in GMB and 3 reviews and 2.5 stars in Yelp
  • GMB & Yelp profiles are not optimized
  • Don’t advertise Google Reviews on website for authority
  • Show near the bottom when searchiing floral wholesaler in minneapolis

What are the Goals to create in order to solve the problems?

  • Optimize Google & Yelp Profiles
  • Create leave review process to increase review count that targets “satisfied clients”

Goals & Deliverables

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Goal

Optimize Google & Yelp Profiles

Goal Planning Tasklist

Outline Deliverables associated with Goal
Outline & complete any Tasklist - Research / Outline / Client Question
Create list of Tasks to achieve goal
Confirm Goal & Deliverables with client, get any questions answered
Turn goal deliverables into TasksTasks , add task details

Deliverables

  • Complete local seo audit of LenBuschRoses
  • Make any necessary updates to profiles found from the audit

Tasklist - Research / Outline / Client Question

  • Need team@ow.consulting given access to GMB profile
  • Need team@ow.consulting given access to Yelp profile

Tasklist - Final

Expected Total Time: ~6 hours

Expected Completion Date: @January 6, 2022

  • (3) Complete local seo audit of LenBuschRoses
  • (3) Make any necessary updates to profiles found from the audit
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Goal

Create leave review process to increase review count that targets “satisfied clients”

Goal Planning Tasklist

Outline Deliverables associated with Goal
Outline & complete any Tasklist - Research / Outline / Client Question
Create list of Tasks to achieve goal
Confirm Goal & Deliverables with client, get any questions answered
Turn goal deliverables into TasksTasks , add task details

Deliverables

  • Create leave review process that allows customers to quickly leave a review
  • Identify stage where we engage user to leave review
  • Create check to make sure reviews are being responded to
  • Create leave review page with shortlinks that guide user quickly to leave reviews
  • Create monitoring and bi-weekly review process of reviews

Tasklist - Research / Outline / Client Question

  • Identify stage where we engage customers to leave review
    • Needs to be high volumn point
    • Ability to survey customers that are satisfied to leave reviews

Tasklist - Final

Expected Total Time: ~10 hours

Expected Completion Date: @January 20, 2022

  • (4) Create leave review page with shortlinks that guide user quickly to leave reviews
  • (3) Create messaging template for users to leave reviews that are SEO bossting
  • (1) Create check to make sure reviews are being responded to
  • (2) Create monitoring and monthly review process of reviews with LBR team