Client

Klesk

Summary

Want to know what it would take for your business to grow it’s customer base and expand reach? With our comprehensive marketing proposal we will provide just that. We will research and provide the following information: Campaign Objectives: Clearly defined goals for your campaign, including increasing brand awareness, driving more traffic, and boosting conversions, tailored specifically to your business needs. Target Audience Research: A comprehensive customer profile, detailing the behaviors, preferences, and characteristics of your ideal customers to ensure your marketing efforts are perfectly aligned with their needs. Competitive Analysis: In-depth evaluation of your competitors’ strengths and weaknesses, providing valuable insights into their offerings and marketing strategies to effectively position your brand in the market. Strategic Media Approach: Identification of the most effective media channels for your business, such as search engines, social media, and online display/video advertising, ensuring maximum reach and engagement with your target audience. Measurement: Clear metrics for success, allowing for continuous monitoring and optimization of the campaign to ensure every effort contributes to achieving your goals. Recommended Budget Parameters: A detailed budget plan outlining the necessary spend to reach your intended audience and achieve your objectives, ensuring the best return on your investment. Want to learn more about what our comprehensive marketing proposal means for your business? Contact us at team@ow.consulting

Category

Assigned To

Eli WeldonSavannah

Status

Completed

Start & Finish Date

Products

Status Last Changed

August 27, 2024 4:04 PM (GMT+1)

Priority Factors

Klesk Full Service Marketing Campaign

Review everything related to the project below. If there is anything we need you to review it will be listed under “What you need to review”

Table of contents

• Why and when to run a Digital Marketing Campaign
• Our goal for your marketing campaign
• Steps we complete to run a successful marketing campaign
• Action plan & creative brief outline
• Researching channels for success
• Reaching your audience
• Creative theme and concepts
• Creative messaging theme
• Example of a creative concept #1
• Example of a creative concept #2
• Scheduling calendar and posting format
• Organic content outline
• Marketing Launch Timeline
• Appendix
• Cost to launch a successful marketing campaign

What you need to review

Nothing to review as of now

Why and when to run a Digital Marketing Campaign

As a business owner, expanding your audience beyond search engines is crucial for growth. The best way to achieve this is through a well-crafted digital marketing campaign. In today's digital landscape, marketing is essential for building awareness and driving sales. By leveraging data and targeted strategies, you can reach potential customers where they spend most of their time online, particularly on social media. This approach ensures that your marketing efforts are both efficient and effective, maximizing your reach and impact. Investing in a digital marketing campaign allows you to connect with a broader audience and elevate your business to new heights.

Our goal for your marketing campaign

Provide a better understanding of media opportunities and outline the steps in which we can achieve more metal stamping and EDM leads.

Steps we complete to run a successful marketing campaign

Action plan & creative brief outline

The first thing OWC would do for you is complete the Action Plan & Creative Brief outlined below. Review it to get an idea of what the first step of launching a successful marketing campaign entails.

Researching channels for success

Reaching your audience

Creative theme and concepts

How creative can turn ordinary into extraordinary: Even if your product or service doesn't seem visually interesting, a well-crafted advertising campaign can still be engaging and eye-catching. Through innovative design, compelling storytelling, and creative use of visuals, we can highlight the unique benefits and appeal of your service.

Creative messaging theme

The overall message and tone that we want the creative to deliver to your audience.

Example of a creative concept #1

Delivers a professional tone, focused on the business itself

Example of a creative concept #2

Focuses on eye-catching creative, business is secondary

Scheduling calendar and posting format

For social campaigns, we run for a total of 8 weeks. During this time period, we will post 8 weeks of organic posts and the paid media will run for the final 6 weeks. This will allow us to build up activity on the business’s social media account, before new customers are reached from paid media efforts.

Organic content outline

Social campaign organic posts will be constructed and organized in the following format. Topics will be tailored to fit your product or service

Marketing Launch Timeline

Appendix

We will include supplementary sources that were used to craft the document’s insights. This research-backed method ensures relevancy and accuracy behind OWC’s recommendations and findings.

• Research on Social Media Platforms Used by Manufacturing Companies
• LinkedIn usage among Manufacturing Companies

Cost to launch a successful marketing campaign

The cost is broken down into three phases, and each payment is made at prior to the start of each phase.