In this report you will find our weekly updates including this we need you to review and the changes we made. You will also find important metrics related to your ad campaign.
Week of Feb 12th Updates
Update: Overall the campaign is performing very well. The average cost per lead is ~$9 compared to the insurance broker industry standard of $90. The conversion rate is currently 30% which is exceptional.
Need You To Review
Do you want us to add to this report # of leads converted, revenue gained vs money spent and track that on-going or do you want to just monitor it yourself using the View All MMA Google Ad Leads link?
Can we target mma event insurance and judo insurance?
Currently limited by budget, recommend increasing the daily budget
What We Did
- Added 16 negative keywords and 7 new keywords to ad group
- Created this weekly report you can review below’
- Created view of MMA Google Ad Leads