Want to know what it would take for your business to grow it’s customer base and expand reach? With our comprehensive marketing proposal we will provide just that. We will research and provide the following information: Objectives: Clearly defined goals for your campaign, including increasing brand awareness, driving more traffic, and boosting conversions, tailored specifically to your business needs. Target Audience Research: A comprehensive customer profile, detailing the behaviors, preferences, and characteristics of your ideal customers to ensure your marketing efforts are perfectly aligned with their needs. Competitive Analysis: In-depth evaluation of your competitors’ strengths and weaknesses, providing valuable insights into their offerings and marketing strategies to effectively position your brand in the market. Strategic Media Approach: Identification of the most effective media channels for your business, such as search engines, social media, and online display/video advertising, ensuring maximum reach and engagement with your target audience. Measurement: Clear metrics for success, allowing for continuous monitoring and optimization of the campaign to ensure every effort contributes to achieving your goals. Recommended Budget Parameters: A detailed budget plan outlining the necessary spend to reach your intended audience and achieve your objectives, ensuring the best return on your investment.
Eli Weldon
Savannah
Full Service Digital Marketing Campaign
Review everything related to the project below. If there is anything we need you to review it will be listed under “What you need to review”
Table of contents
- Why and when to run a Digital Marketing Campaign
- Our goal for your marketing campaign
- Steps we complete to run a successful marketing campaign
- Action plan & creative brief outline
- Researching channels for success
- Reaching your audience
- Creative theme and concepts
- Creative messaging theme
- Example of a creative concept #1
- Example of a creative concept #2
- Scheduling calendar and posting format
- Organic content outline
- Marketing Launch Timeline
- Appendix
- Cost to launch a successful marketing campaign
What you need to review
Nothing to review as of now
Why and when to run a Digital Marketing Campaign
As a business owner, expanding your audience beyond search engines is crucial for growth. The best way to achieve this is through a well-crafted digital marketing campaign. In today's digital landscape, marketing is essential for building awareness and driving sales. By leveraging data and targeted strategies, you can reach potential customers where they spend most of their time online, particularly on social media. This approach ensures that your marketing efforts are both efficient and effective, maximizing your reach and impact. Investing in a digital marketing campaign allows you to connect with a broader audience and elevate your business to new heights.
Our goal for your marketing campaign
Provide a better understanding of media opportunities and outline the steps in which we can achieve more leads for your business.
Steps we complete to run a successful marketing campaign
Action Plan & Creative Brief
- Researching channels for success
- Social Research
- Reaching your audience
- Creative theme and concepts
- Messaging theme
- Ad concepts
- Scheduling calendar
- Content calendar for organic media (posts)
- Launch timeline
Campaign Creative
- Set up of social media platform account
- Creation of organic and paid media assets
Step Three
Launch, Manage, & Optimize
- Go live with social
- Ongoing weekly management, optimizations, and reporting
- Reports will be shared on a weekly basis, and will be sent on Tuesdays. Reports will be inclusive of data from Monday-Sunday
Action plan & creative brief outline
The first thing OWC would do for you is complete the Action Plan & Creative Brief outlined below. Review it to get an idea of what the first step of launching a successful marketing campaign entails.
Researching channels for success
Social Research
Why social is important: Social gives brands the opportunity to connect with their audience on a personal level. Through targeted advertising, brands can reach specific demographics, interests, and behaviors, ensuring that your message reaches the right people. Social media fosters community building and direct interaction with customers, which can enhance brand loyalty.
Social platforms and their unique value
When to use:
Why:
When to use:
Why:
When to use:
Why:
X (Twitter)
When to use:
Why:
Reaching your audience
The demographic (age, gender, interests) of your audience.
The problems your audience has that your product/service can solve?
Based on your audience and our research, we believe this is the best social platform for your campaign
Creative theme and concepts
How creative can turn ordinary into extraordinary: Even if your product or service doesn't seem visually interesting, a well-crafted advertising campaign can still be engaging and eye-catching. Through innovative design, compelling storytelling, and creative use of visuals, we can highlight the unique benefits and appeal of your service.
Creative messaging theme
The overall message and tone that we want the creative to deliver to your audience.
Your unique selling proposition
The distinct feature or benefit that sets your business apart from its competitors.
Audience’s interests and needs
What problems does your audience face and how can we help them?
Brand voice
Brand voice that is reflective of the business, the tone in which you want the message delivered.
Action customers take
Action that we want your audience to take next (sign up, learn more, etc).
Example of a creative concept #1
Delivers a professional tone, focused on the business itself
The impact great creative has on performance.
The creative aspect of an advertising campaign is crucial because it shapes how your brand is perceived by your audience. Creative assets, such as visuals, serve as the voice and personality of your brand, capturing the attention of your audience and delivering your message in an engaging way.
Example of a creative concept #2
Focuses on eye-catching creative, business is secondary
Scheduling calendar and posting format
For social campaigns, we run for a total of 8 weeks. During this time period, we will post 8 weeks of organic posts and the paid media will run for the final 6 weeks. This will allow us to build up activity on the business’s social media account, before new customers are reached from paid media efforts.
Organic content outline
Social campaign organic posts will be constructed and organized in the following format. Topics will be tailored to fit your product or service
Topic | Publish Date | Post Ad Copy | Asset Type | Asset | Platform | Status |
Company Overview | Week 1: Day 1 | |||||
Meet our Team | Week 1: Day 3 | |||||
Location | Week 1: Day 5 | |||||
Service Details | Week 2: Day 1 | |||||
Client Testimonial #1 | Week 2: Day 3 | |||||
Service Education | Week 2: Day 5 | |||||
Industry News | Week 3: Day 1 | |||||
Mission Statement | Week 3: Day 3 | |||||
Additional Service Details | Week 4: Day 1 | |||||
Client Testimonial #2 | Week 4: Day 3 | |||||
Additional Service Details | Week 5: Day 1 | |||||
Industry Tip | Week 5: Day 3 | |||||
Meet the Owner | Week 6: Day 1 | |||||
Client Testimonial #3 | Week 6: Day 3 | |||||
Industry Tip | Week 7: Day 1 | |||||
Fun fact of the day | Week 7: Day 3 | |||||
Client Testimonial #4 | Week 8: Day 1 | |||||
Company Overview | Week 8: Day 3 |
Marketing Launch Timeline
Phase | Channel | Responsible Party | Task | Timing |
Action Plan & Creative Brief | ||||
Social | OWC | OWC delivers Marketing Action Plan & Creative Brief | 10 business days | |
Social | Client | Client Approves Social Media Marketing Strategy | 1 week from delivery | |
Campaign Creative | Total Time: 4 Weeks | |||
Social | OWC | OWC to complete set up of Social Platform's Business account | 1 week from client approval | |
Social | OWC | OWC to provide organic post ad copy and finalized content calendar for client approval | 2 weeks from client approval | |
Social | Client | Client to review and approve organic copy and content calendar | 3-5 business days from creative delivery | |
Social | Client | OWC to finalize creative assets for paid media social campaign | 1 week from client creative approval | |
Launch, Manage, & Optimize | Total Time: 2 Weeks | |||
Social | OWC | OWC/Client to go live with organic social posts (2 weeks) | 4 weeks from client approval | |
Social | OWC | OWC/HL to go live with paid social media campaign (6 week campaign) | 6 weeks from client approval | |
Social | OWC | OWC to provide first weekly report on Social Platform Performance | 1 week after launch |
Appendix
We will include supplementary sources that were used to craft the document’s insights. This research-backed method ensures relevancy and accuracy behind OWC’s recommendations and findings.
Cost to launch a successful marketing campaign
The cost is broken down into three phases, and each payment is made at prior to the start of each phase.
Action Plan & Creative Brief
- Researching channels for success
- Social Research
- Reaching your audience
- Creative theme and concepts
- Messaging theme
- Ad concepts
- Scheduling calendar
- Content calendar for organic media (posts)
- Launch timeline
Cost: $600
Campaign Creative
- Set up of social media platform account
- Creation of organic and paid media assets
Cost $600
Step Three
Launch, Manage, & Optimize
- Go live with social
- Ongoing weekly management, optimizations, and reporting
- Reports will be shared on a weekly basis, and will be sent on Tuesdays. Reports will be inclusive of data from Monday-Sunday
Cost: $800