Full Service Digital Marketing Campaign

Client
Summary

Want to know what it would take for your business to grow it’s customer base and expand reach? With our comprehensive marketing proposal we will provide just that. We will research and provide the following information: Objectives: Clearly defined goals for your campaign, including increasing brand awareness, driving more traffic, and boosting conversions, tailored specifically to your business needs. Target Audience Research: A comprehensive customer profile, detailing the behaviors, preferences, and characteristics of your ideal customers to ensure your marketing efforts are perfectly aligned with their needs. Competitive Analysis: In-depth evaluation of your competitors’ strengths and weaknesses, providing valuable insights into their offerings and marketing strategies to effectively position your brand in the market. Strategic Media Approach: Identification of the most effective media channels for your business, such as search engines, social media, and online display/video advertising, ensuring maximum reach and engagement with your target audience. Measurement: Clear metrics for success, allowing for continuous monitoring and optimization of the campaign to ensure every effort contributes to achieving your goals. Recommended Budget Parameters: A detailed budget plan outlining the necessary spend to reach your intended audience and achieve your objectives, ensuring the best return on your investment.

Category
Assigned To
Eli WeldonSavannah
Status
Proposed
Start & Finish Date
Priority Factors
Products
Status Last Changed
Scale

Why and when to run a Digital Marketing Campaign

As a business owner, expanding your audience beyond search engines is crucial for growth. The best way to achieve this is through a well-crafted digital marketing campaign. In today's digital landscape, marketing is essential for building awareness and driving sales. By leveraging data and targeted strategies, you can reach potential customers where they spend most of their time online, particularly on social media. This approach ensures that your marketing efforts are both efficient and effective, maximizing your reach and impact. Investing in a digital marketing campaign allows you to connect with a broader audience and elevate your business to new heights.

Our goal for your marketing campaign

Provide a better understanding of media opportunities and outline the steps in which we can achieve more leads for your business.

Steps we complete to run a successful marketing campaign

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Step One

Action Plan & Creative Brief

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  • Researching channels for success
    • Social Research
  • Reaching your audience
  • Creative theme and concepts
    • Messaging theme
    • Ad concepts
  • Scheduling calendar
  • Content calendar for organic media (posts)
  • Launch timeline
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Step Two

Campaign Creative

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  • Set up of social media platform account
  • Creation of organic and paid media assets
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Step Three

Launch, Manage, & Optimize

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  • Go live with social
  • Ongoing weekly management, optimizations, and reporting
    • Reports will be shared on a weekly basis, and will be sent on Tuesdays. Reports will be inclusive of data from Monday-Sunday

Action plan & creative brief outline

The first thing OWC would do for you is complete the Action Plan & Creative Brief outlined below. Review it to get an idea of what the first step of launching a successful marketing campaign entails.

Researching channels for success

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Social Research

Why social is important: Social gives brands the opportunity to connect with their audience on a personal level. Through targeted advertising, brands can reach specific demographics, interests, and behaviors, ensuring that your message reaches the right people. Social media fosters community building and direct interaction with customers, which can enhance brand loyalty.

Social platforms and their unique value

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LinkedIn

When to use:

Why:

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Instagram

When to use:

Why:

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Facebook

When to use:

Why:

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X (Twitter)

When to use:

Why:

Reaching your audience

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The demographic (age, gender, interests) of your audience.

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The problems your audience has that your product/service can solve?

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Based on your audience and our research, we believe this is the best social platform for your campaign

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Creative theme and concepts

How creative can turn ordinary into extraordinary: Even if your product or service doesn't seem visually interesting, a well-crafted advertising campaign can still be engaging and eye-catching. Through innovative design, compelling storytelling, and creative use of visuals, we can highlight the unique benefits and appeal of your service.

Creative messaging theme

The overall message and tone that we want the creative to deliver to your audience.

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Your unique selling proposition

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The distinct feature or benefit that sets your business apart from its competitors.

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Audience’s interests and needs

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What problems does your audience face and how can we help them?

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Brand voice

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Brand voice that is reflective of the business, the tone in which you want the message delivered.

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Action customers take

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Action that we want your audience to take next (sign up, learn more, etc).

Example of a creative concept #1

Delivers a professional tone, focused on the business itself

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The impact great creative has on performance.

The creative aspect of an advertising campaign is crucial because it shapes how your brand is perceived by your audience. Creative assets, such as visuals, serve as the voice and personality of your brand, capturing the attention of your audience and delivering your message in an engaging way.

Example of a creative concept #2

Focuses on eye-catching creative, business is secondary

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Scheduling calendar and posting format

For social campaigns, we run for a total of 8 weeks. During this time period, we will post 8 weeks of organic posts and the paid media will run for the final 6 weeks. This will allow us to build up activity on the business’s social media account, before new customers are reached from paid media efforts.

Month 1
Month 1
Month 2
Month 2

Organic content outline

Social campaign organic posts will be constructed and organized in the following format. Topics will be tailored to fit your product or service

Topic
Publish Date
Post Ad Copy
Asset Type
Asset
Platform
Status
Company Overview 
Week 1: Day 1
Meet our Team
Week 1: Day 3
Location
Week 1: Day 5
Service Details
Week 2: Day 1
Client Testimonial #1
Week 2: Day 3
Service Education
Week 2: Day 5
Industry News
Week 3: Day 1
Mission Statement
Week 3: Day 3
Additional Service Details
Week 4: Day 1
Client Testimonial #2
Week 4: Day 3
Additional Service Details
Week 5: Day 1
Industry Tip
Week 5: Day 3
Meet the Owner
Week 6: Day 1
Client Testimonial #3
Week 6: Day 3
Industry Tip
Week 7: Day 1
Fun fact of the day
Week 7: Day 3
Client Testimonial #4
Week 8: Day 1
Company Overview 
Week 8: Day 3

Marketing Launch Timeline

Phase
Channel
Responsible Party
Task
Timing
Action Plan & Creative Brief
Social
OWC
OWC delivers Marketing Action Plan & Creative Brief
10 business days
Social
Client
Client Approves Social Media Marketing Strategy
1 week from delivery
Campaign Creative
Total Time: 4 Weeks
Social
OWC
OWC to complete set up of Social Platform's Business account
1 week from client approval
Social
OWC
OWC to provide organic post ad copy and finalized content calendar for client approval
2 weeks from client approval
Social
Client
Client to review and approve organic copy and content calendar
3-5 business days from creative delivery
Social
Client
OWC to finalize creative assets for paid media social campaign
1 week from client creative approval
Launch, Manage, & Optimize
Total Time: 2 Weeks
Social
OWC
OWC/Client to go live with organic social posts (2 weeks)
4 weeks from client approval
Social
OWC
OWC/HL to go live with paid social media campaign (6 week campaign)
6 weeks from client approval
Social
OWC
OWC to provide first weekly report on Social Platform Performance
1 week after launch

Appendix

We will include supplementary sources that were used to craft the document’s insights. This research-backed method ensures relevancy and accuracy behind OWC’s recommendations and findings.

Cost to launch a successful marketing campaign

The cost is broken down into three phases, and each payment is made at prior to the start of each phase.

🏆
Step One

Action Plan & Creative Brief

🏆
  • Researching channels for success
    • Social Research
  • Reaching your audience
  • Creative theme and concepts
    • Messaging theme
    • Ad concepts
  • Scheduling calendar
  • Content calendar for organic media (posts)
  • Launch timeline

Cost: $600

🏆
Step Two

Campaign Creative

🏆
  • Set up of social media platform account
  • Creation of organic and paid media assets

Cost $600

🏆

Step Three

Launch, Manage, & Optimize

🏆
  • Go live with social
  • Ongoing weekly management, optimizations, and reporting
    • Reports will be shared on a weekly basis, and will be sent on Tuesdays. Reports will be inclusive of data from Monday-Sunday
    • Cost: $800