A clear and consistent message that you want to deliver to customers.
RB MUha Messaging Guidelines
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Table of contents
What you need to review
Items to review
Why Messaging Guidelines are crucial for your business.
Your customer lives in the age with endless content and limited attention.
They will still seek out 8 different touch points (social, site, reviews, etc) before deciding on whether to use your business for itâs services.
In each touch point they interact with you have 8 seconds to grab their attention and persuade them to continue to the next touch point.
During that decision making journey they will see 50-400 different ads.
This makes consistency and clarity in messaging essential.
When your unique value aligns across all touch points, it cuts through the noise, it grabs your customers attention.
A single, clear message builds trust. Trust leads them to choose your service over others.
Messaging Guidelines create clear and consistent messaging.
Why this is essential to your upgraded digital presence: We use these Messaging Guidelines to create the foundation for a strong, recognizable, and consistent identity, which in turn improves marketing efforts, builds customer loyalty, and enhances the overall perception of your business.
Your new Messaging Guidelines For clear and consistent messaging.
When To Use Your New Guidelines: Crafting any external communications, marketing materials, or customer interactions
Your customers.
Small to Medium-Sized Businesses. Primary Customer
A business-focused audience of professional industry leaders who seek reliable and tailored employee benefit solutions to boost retention, alleviate administrative burdens, and maintain competitive edge in a challenging talent market.
Partners (HR, Payroll, and Insurance). Secondary Customer
Professional service providers aiming to enhance their client offerings with adaptable and trustworthy benefit solutions that strengthen their market position and foster long-term partnerships.
The feeling you resolve.
FrustrationâŚ
trying to create the right benefits for your employees from struggling to keep good employees trying to navigate complex rules and limited resources
Why itâs important: Customers donât forget how you made them feel. Deciding on one feeling you resolve makes it easier for them to identify that feeling.
The feeling you own.
TrustâŚ
in expert management that employee needs are cared for to focus on your business in staying competitive with hiring and retention
Why itâs important: Customers donât forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.
The problem you solve.
Generic solutions with unreliable service.
Why itâs important: Clearly identifying the problem you solve helps bridges the gap between their pain points and your solution, positioning your business as the answer theyâve been seeking.
The success you provide.
Motivate employees, attract top talent.
Why itâs important: Clarify the tangible outcomes your customers is striving for to align your business with their aspirations, positioning your service as the key to achieving their goals.
Mission statement.
Replacing bad service with expertly crafted and managed employee programs.
Why itâs important: A mission statement clearly defines your businesses purpose and goals for your customer. Itâs the thing your business believes in.
Vision statement.
Tailored benefits, expertly managed, to keep employees meaningfully motivated.
Why itâs important: A vision statement communicates a clear and inspiring long-term goal that your customer can get behind.
Business tone.
Professional, approachable, and reassuring.
Why itâs important: Business tone chooses the right voice youâd have in a story; it helps convey the emotion you want your words to carry.
Business personality.
Trusted, dedicated experts.
Why itâs important: Personality helps position your business closer to the feelings you want them to have about you.
Your services and their value.
- Employee Benefits Consulting: Customized benefits packages tailored to meet employee needs and align with business objectives.
- Retirement Plan Advising: Expert guidance to help select and manage retirement plans, ensuring employees feel secure about their financial future.
- Wealth Management Services: Personalized financial planning and investment strategies to support long-term employee well-being.
- Experts On Demand: A team of specialists ready to handle questions, resolve issues, and provide support for anything that comes up.
Why itâs important: Customers need consistency, especially when speaking about the values your services provide. Outlining them now ensure consistency.