Client

🎆Thrive

Summary

Category

Assigned To

Savannah

Status

In Progress

Start & Finish Date

Products

Full Service Marketing Campaign

Review everything related to the project below. If there is anything we need you to review it will be listed under “What you need to review”

Table of contents

• Why and when to run a Digital Marketing Campaign
• Our goal for your marketing campaign
• Steps we complete to run a successful marketing campaign
• Action plan & creative brief outline
• Researching channels for success
• Reaching your audience
• Creative theme and concepts
• Creative messaging theme
• Example of a creative concept #1
• Example of a creative concept #2
• Scheduling calendar and posting format
• Organic content outline
• Marketing launch timeline
• Appendix
• Cost to launch a successful marketing campaign

Why and when to run a Digital Marketing Campaign

To grow a business in the digital space, leveraging search and social is essential. The best way to achieve this is through a well-crafted digital marketing campaign. In today's digital landscape, marketing is critical for building awareness and driving sales. By utilizing data and targeted strategies, you can reach potential customers where they spend most of their time online. This approach ensures that your marketing efforts are both efficient and effective, maximizing your reach and impact. Investing in a digital marketing campaign allows you to connect with a broader audience and elevate your business to new heights.

Our goal for your marketing campaign

Provide a better understanding of media opportunities and outline the steps in which we can achieve increased awareness of Thrive and more member sign ups.

Steps we complete to run a successful marketing campaign

Action plan & creative brief outline

The first thing OWC would do for you is complete the Action Plan & Creative Brief outlined below. Review it to get an idea of what the first step of launching a successful marketing campaign entails.

Researching channels for success

💡

Search research

Why search is important: Utilizing search engines, such as Google, allow businesses to target users who are actively searching for related products or services. Through the usage of specific keywords, we will utilize an intent-driven approach that ensures high-quality leads, as these users are already interested in what the business offers.

A look into how many people are actively looking for your service: We will provide a breakdown of the average monthly Google searches for the services that your business offers along with additional search metrics. Such insights will include the number of people who are looking for your service, the level of competition in your industry, and the interest over time.

Recommended daily budget: $X a day

Recommended keywords to target

Keywords	Avg monthly searches	Three month change	Cost per click

Example

Reaching your audience

Creative theme and concepts

How creative can turn ordinary into extraordinary: Even if your product or service doesn't seem visually interesting, a well-crafted advertising campaign can still be engaging and eye-catching. Through innovative design, compelling storytelling, and creative use of visuals, we can highlight the unique benefits and appeal of your service.

Creative messaging theme

The overall message and tone that we want the creative to deliver to your audience.

Example of a creative concept #1

Delivers a professional tone, focused on the business itself

Example of a creative concept #2

Focuses on eye-catching creative, business is secondary

Scheduling calendar and posting format

For social campaigns, we run for a total of 8 weeks. During this time period, we will post 8 weeks of organic posts and the paid media will run for the final 6 weeks. This will allow us to build up activity on the business’s social media account, before new customers are reached from paid media efforts.

Organic content outline

Social campaign organic posts will be constructed and organized in the following format. Topics will be tailored to fit your product or service

Marketing launch timeline

Appendix

We will include supplementary sources that were used to craft the document’s insights. This research-backed method ensures relevancy and accuracy behind OWC’s recommendations and findings.

Cost to launch a successful marketing campaign

The cost is broken down into three phases, and each payment is made at prior to the start of each phase.