Initial Setup & Launch Of Google Ads

Goal #1

Establish sales funnels to track clicks to conversions to money spent for better ad forecasting.

Deliverables for Goal #1

1. Setup custom get started lead form for submissions
2. Setup automations to record all lead actions in a single sheet

Goal #2

Create re-usable landing page for all future ads groups to improve clicks to conversions.

Deliverables for Goal #2

1. Create re-usable landing page template with tracking analytics software
2. Month over month improvements of template based on user interaction data to improve conversion

Goal #3

Launch Ads for initial Ad Group

Deliverables for Goal #3

1. Start with a single Ad Group to establish collect data, optimize funnel, ad copy and landing page
2. Compile Ad Group keyword list for both Ad Groups

Done:

3. Write Ad copy for each group and launch ads