Project Goals & Deliverables
Goal #1
Month over month organic SEO improvement of high intent keywords.
Deliverables for Goal #1
- Compile list of keywords that will generate more leads if we improve organic ranking.
- Setup rank tracking for keyword list.
- Process to improve ranking of Hepworth’s pages that are indexed for the keywords found
- Work done to improve rank of a page and related keywords per month
Done: View Organic Keyword List
Goal #2
Monitor all #1 and #2 organic rankings for hepworthlegal.com and address any that lose positioning.
Deliverables for Goal #2
- Compile list of keywords Hepworth currently ranks #1 or #2 for.
- Setup rank tracking of keywords with automated notifications to OWC team if rank lost.
- Checklist to recover position for given page and specific keyword.
Done: View Organic #1 or #2 Keyword List
Goal #3
Allow Hepworth Team to quickly digest overall organic SEO health of hepworthlegal.com and month over month progress made in organic rankings.
Deliverables for Goal #3
Include in monthly service report:
- Organic SEO health score of hepworthlegal.com.
- Rank improvements month over month.
- Work done to improve rankings.
- Recommendations and related work to be done for the next month.