Initial Setup For On-going Organic SEO Rank Boosting

Goal #1

Month over month organic SEO improvement of high intent keywords.

Deliverables for Goal #1

1. Compile list of keywords that will generate more leads if we improve organic ranking.

Done: View Organic Keyword List

2. Setup rank tracking for keyword list.
3. Process to improve ranking of Hepworth’s pages that are indexed for the keywords found
4. Work done to improve rank of a page and related keywords per month

Goal #2

Monitor all #1 and #2 organic rankings for hepworthlegal.com and address any that lose positioning.

Deliverables for Goal #2

1. Compile list of keywords Hepworth currently ranks #1 or #2 for.

Done: View Organic #1 or #2 Keyword List

2. Setup rank tracking of keywords with automated notifications to OWC team if rank lost.
3. Checklist to recover position for given page and specific keyword.

Goal #3

Allow Hepworth Team to quickly digest overall organic SEO health of hepworthlegal.com and month over month progress made in organic rankings.

Deliverables for Goal #3

Include in monthly service report:

1. Organic SEO health score of hepworthlegal.com.
2. Rank improvements month over month.
3. Work done to improve rankings.
4. Recommendations and related work to be done for the next month.