Project Goals & Deliverables
Goal #1
Establish sales funnels to track clicks to conversions to money spent for better ad forecasting.
Deliverables for Goal #1
- Setup custom lead form for submissions
- Setup automations to record all lead actions in a single sheet
Goal #2
Create re-usable landing page for all future ads groups to improve clicks to conversions.
Deliverables for Goal #2
- Create re-usable landing page template with tracking analytics software
- Month over month improvements of template based on user interaction data to improve conversion
Goal #3
Launch Ad Group for any business service areas for predictable growth
Deliverables for Goal #3
- Start with single Ad Group to establish collect data, optimize funnel, ad copy and landing page
- Compile Ad Group keyword list for Ad Group
- Write Ad copy and launch ads