A clear and consistent message that you want to deliver to customers.
WeThrive Messaging Guidelines
Page description
Table of contents
What you need to review
Items to review
Why Messaging Guidelines are crucial for your business.
Your customer lives in the age with endless content and limited attention.
They will still seek out 8 different touch points (social, site, reviews, etc) before deciding on whether to use your business for itâs services.
In each touch point they interact with you have 8 seconds to grab their attention and persuade them to continue to the next touch point.
During that decision making journey they will see 50-400 different ads.
This makes consistency and clarity in messaging essential.
When your unique value aligns across all touch points, it cuts through the noise, it grabs your customers attention.
A single, clear message builds trust. Trust leads them to choose your service over others.
Messaging Guidelines create clear and consistent messaging.
Why this is essential to your upgraded digital presence: We use these Messaging Guidelines to create the foundation for a strong, recognizable, and consistent identity, which in turn improves marketing efforts, builds customer loyalty, and enhances the overall perception of your business.
Your new Messaging Guidelines For clear and consistent messaging.
When To Use Your New Guidelines: Crafting any external communications, marketing materials, or customer interactions
Your customers.
Mothers Primary Customer
Mothers from the stage of trying to conceive through childhood who are experiencing mental health and wellness challenges, whether diagnosed or undiagnosed.
Healthcare Providers Secondary Customer
Medical professionals and wellness practitioners (OBGYNs, Pediatricians, Doulas) who work directly with mothers during pregnancy, birth, and early childhood stages.
Corporate Customers Secondary Customer
Organizations seeking to provide maternal wellness support as either employee benefits or value-add services to their existing maternal customer base.
The feeling you resolve.
UncertaintyâŠ
youâre not alone.
youâre not seen.
you wonât be yourself again.
Why itâs important: Customers donât forget how you made them feel. Deciding on one feeling you resolve makes it easier for them to identify that feeling.
The feeling you own.
ConnectionâŠ
to yourself
to your relationships
to a community
Why itâs important: Customers donât forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.
Mission statement.
We want to make sure every mom feels their best.
Why itâs important: A mission statement clearly defines your businesses purpose and goals for your customer. Itâs the thing your business believes in.
Vision statement.
Helping moms reconnect with themselves.
Why itâs important: A vision statement communicates a clear and inspiring long-term goal that your customer can get behind.
The thing you own.
Together, WeThrive
We connect to Thrive
Why itâs important: You have the ability to own one thing in your customers mind. Businesses that have successfully positioned their brand own a specific word in a customers mind.
Values.
1.
Connected community
2.
Compassionate support
3.
Nurturing confidence
Why itâs important: Values provide your customers clarity on what you focus on providing them in everything your business does.
Business tone.
Warm empathy followed by energetic hope
Why itâs important: Business tone chooses the right voice youâd have in a story; it helps convey the emotion you want your words to carry.
Business personality.
An understanding and hopeful friend
Why itâs important: Personality helps position your business closer to the feelings you want them to have about you.
Your services and their value.
WeThrive Platform
Self-paced courses, resources, and communities to help momâs reconnect with themselves.
Traditional & Group Therapy
Find understanding and growth in a trusted, safe space, from maternal wellness specialists.
Wellness Resources
Comprehensive tools addressing body, mind, soul, and motherhood.
Expert-Led Events
Expert advice to help you thrive in motherhood.
Connected Community
A community of moms sharing experiences, encouragement, and insights together.
Why itâs important: Customers need consistency, especially when speaking about the values your services provide. Outlining them now ensure consistency.