Summary

Klesk would like to know the estimated cost and return for running google ads.

Client

Klesk

Assigned To

Eli Weldon

Status

Completed

Start & Finish Date

January 22, 2024 → January 31, 2024

Needs Review

Google Ads Research Report

Objective: Conduct in-depth research on Google Ads opportunities, based on provided keywords and competitor website analysis.

Impact: This research will provide you with critical insights for initiating effective paid advertising campaigns, aligning with market trends and competitor strategies.

Results

Report Outline:

• Google Ads Research Report
• Results
• Our Research Process: How we find the best keywords for your business.
• What We Found: Optimized Search Terms & Forecasted Performance
• Option 1 Metal Stamping Focused
• Option 2 EDM Manufacturer Focused
• Next Steps: The plan for new growth
• Steps to launch

Our Research Process: How we find the best keywords for your business.

1. Identify top performing competitors in the industry

We start by identifying your top competitors online with Semrush. This helps us understand who is successfully attracting customers in your industry, giving us valuable insights into effective market strategies.

Competitor URL	# Keywords Ranked For
https://www.wiegel.com	437
https://www.arandatooling.com	429
https://www.acrometalstamping.com	174
https://clowstamping.com	154
https://twincityedm.com/	116
https://www.thomasengineering.com/	108

2. Analyze competitor search terms for targeted reach

In this step, we analyze the specific 'commercial' or 'transactional' keywords your competitors use to attract traffic. This helps us identify keywords that are popular and relevant to your business, ensuring your ads reach the right audience.

3. Strategic search terms list compilation and grouping for effective campaigns

We compile a targeted list of keywords based on our analysis. This list is crafted to balance search volume with commercial intent, ensuring your ad campaign targets potential customers effectively and increases the likelihood of conversions.

↓ Scroll down to What We Found to view our keyword lists

What We Found: Optimized Search Terms & Forecasted Performance

Through our research, we've identified optimal search terms (keywords) tailored to your business, ensuring targeted reach to the right audience. We’ve grouped these keywords based on similar content to provide options to choose from. These options have been forecasted for their performance, predicting traffic, clicks and costs to shape a data-driven campaign for maximum impact.

Recommendations

We recommend starting with the Option 1 Metal Stamping keyword list with a $30 a day spend.

Of the two potential options the Metal Stamping focused keyword lists has a much better forecasted performance and a higher return for money spent.

The performance listed below is based on running ads geographically limited to the United States with a spend of $30 a day

Next Steps: The plan for new growth

Plan

Launch Google Ad campaign for Option 1 Metal Stamping keyword list with a $30 a day spend, establish a conversion rate and full ad tracking using Clients - Klesk sheet.

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Click to see keyword list to approve

Steps to launch