GPT Prompt Outline For Law Firm Landing Page

Message 1 - Research & understand target audience

You're tasked with writing compelling website copy for a landing page for a business. The business is Hepworth Legal a law firm in with experienced compassionate attorneys that are ready to help customers through any and all legal situations with expertise, trust and care. The landing page is for people experiencing defamation and looking for an attorney / solution to their situation. Before writing any copy you first need to understand the target audience / customer. Research the user journey of a person experiencing defamation, what are they going through and what are the feelings they're experiencing as they seek a solution. Write this out into a list of 4 things they're experiencing each accompanied by what they feel due to this experience. Then summarize these 4 things into a 2-3 sentence summary of who the target audience is. Title this summary “Customers Problems”

Message 2 - Create voice for copy writing

Great now reference the “Customers Problems” when writing any and all copy from here on out.

Now the last step before writing any copy is to choose a voice to use for the copy you write. Research the best way to write copy that converts, that will cause someone in the target audience to take action and what to use the Businesses services. You can use these 3 articles for initial reference:

  1. https://uxplanet.org/how-to-write-website-copy-that-sells-126dc0ec98bb
  2. https://blog.hubspot.com/sales/sales-copy
  3. https://gillandrews.com/homepage-clear-message-website-tagline-examples/#p1

Once completed with the research detail the voice in which you are going to use and your reasoning for it and title this “Copywriting Voice”

Message 3 - Create tagline

Great now using the “Customers Problems” and the “Copywriting Voice” write a 1 sentence tagline that is 10-14 words that can be used for the hero section (first section) of the landing page. Make sure to speak directly to the legal issue the customer is experiencing.

Create 4 different variations to choose from.

Message 4 - Create descriptor

We have chosen the tagline "INSERT_TAGLINE" now write a 3 sentence description that goes along with it that can be used for the hero section (first section) of the landing page using the summary of the target audience and the chosen voice for copy. Create 3 different variations that have a flesch reading ease score of 70-90.

Message 4 - CTA Text

We chose VARIATION_NUMBER. Now write 3 variations of text that can be used for a button below the chosen Tagline and Description that serves as a call to action. The text should be 3-4 words in length

Message 5 - Create Business Value List

Great now using the write 3 bullet point items, each 2-4 words in length, that can be added below the button that allow the reader to quickly understand the features that are valuable to them that the business provides.

Like always make sure to use the “Customers Problems” and the “Copywriting Voice” when writing the copy.

Create Section - Hero

Message 6 - Create Quick Authority

Great now we have the copy written for the first section, the hero section. Which is:

  • Tagline: INSERT_TAGLINE
  • Descriptor: INSERT_DESCRIPTOR
  • Call To Action: INSERT_CTA
  • Businesses Value To Customer:
    • INSERT_LIST

Store this copy as “Hero Copy” in order to use it as reference for future copy.

Now let's write the next section. Below you will find the Section Name, the "Purpose" which details what the section's copy is supposed to achieve and the "Copy Outline" which details the copy you need to write for the section. Format your output with just the list of items that need to be written.

Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section: Quick Authority

  • Purpose: Allow the customer to quickly see without effort that the business has authority in this legal area
  • Copy Outline:
    • Header that describes the section, should be between 5 to 8 words
    • List of certifications law firm has
    • Total Money won for clients
    • Cases won or # of cases handled

Create Section - Quick Authority

Message 7 - Create Explanation & Emotional Connection

Great now let's write the next section's copy.

First research all the different types of personal injury and the resulting experiences people had from them.

Then write copy for the following section. Format your output with just the list of items that need to be written. Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section: Explanation & Emotional Connection - Personal Injury Simplified

  • Purpose: Detail more of what personal injury is and the feeling it causes. Emotionally connect with the user by listing the possible issues they could be experiencing related to personal injury and what it can cause them to feel.
  • Copy Outline:
    • Header positions the list of types of their legal issue below and asks the customer if they've experienced any of them.
    • 1 sentence sub-header, explaining header more
    • List of types of personal injury a customer could experiencing that they can take legal action on. Format in the form of the name of the type and a brief description.
    • Header that communicates the damage that can result from the actions listed previously and readies the customer for the list of experiences that will follow.
    • 1 sentence sub-header, explaining header more
    • List of things a customer can be experiencing as a result from personal injury that they should seek justice for. Format in the form of the experience and a brief description.

Create Section - Explanation & Emotional Connection

Message 8 - Create Consultation CTA

Great now let's write the next section's copy.

Keeping the section you just generated in mind write copy for the following section that details why the first step to any of the solutions outlined is to schedule a consult. Format your output with just the list of items that need to be written. Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section: Explain why a consultation is important

  • Purpose: Address the inherent hesitancy customers feel in scheduling a consult. They want to get directly to the solution and don’t understand that in a consultation an attorney will fully understand their legal issue and provide them with the absolute best next step.
  • Copy Outline
    • Header that describes the section, should be no less than 10 words
    • 1 sentence description, explaining header more
    • Explanation of what the consultation entails and why it’s so important in the process of solving the customers problem
    • Call to Action: A clear, inviting button or form for scheduling a consultation.

Create Section - Consultation CTA

Message 8 - Create Legal Options

Great now let's write the next section's copy.

First research the legal options for defamation.

Then write copy for the following section. Format your output with just the list of items that need to be written. Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section: Customer Options Explained

  • Purpose: To inform customers about their legal routes and the implications of each, helping them feel prepared and confident in their decision-making process.
  • Copy Outline:
    • Header that describes the section, should be between 5 to 8 words
    • 1 sentence sub-header, explaining header more
    • Overview of potential legal routes in defamation cases
    • Pros and cons of each option
    • Encouragement to consult for personalized advice

Create Section - Legal Options

Message 9 - Testimonials & Authority

Great now let's write the next section's copy.

Write copy for the following section. Format your output with just the list of items that need to be written. Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section: Trust & Expertise

  • Purpose: To build credibility by showcasing the firm's expertise and commitment to ethical practice, addressing the inherent mistrust customers may have toward attorneys.
  • Copy Outline:
    • Header that describes the section, should be 10 words
    • 1 sentence sub-header, explaining header more
    • Brief client testimonials or case studies
      • Emphasis on positive outcomes and client satisfaction

Create Section - Testimonials & Authority

Message 10 - Letter to the reader

Great now let's write the next section's copy.

This section is a letter the reader from the law firm founder, Michael Hepworth. It needs to communicate trust and empathy to the reader and that the law firm is truly here to help. Use the “Customers Problems” you created in to write the letter.

First review this article https://mattdahlia.substack.com/p/the-book-launch-went-terribly-wrong in order to understand the letter format we want you to use. The letter should be short sentences all on new lines and have a flesch reading ease score of 70-90

Create Section - Letter To Reader

Message 11 - Team of attorneys

Great now let's write the next section's copy.

Write copy for the following section. Format your output with just the list of items that need to be written. Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section: Trust & Expertise

  • Purpose: Introduce potential clients to their new team legal team that will be helping them solve their problems,offering a personal touch and building trust by showcasing the team's qualifications, experience, and dedication.
  • Copy Outline:
    • Header that describes the section, should be 10 words
    • 2 sentence sub-header, explaining header more
    • List of attorneys
      • Photo
      • Name
      • Role

Create Section - Team Of Attorneys

Message 12 - Defamation explained with resources

Great now research Utah Personal Injury law on the internet in order to write content about

  • Common Defenses To Personal Injury
  • When You Can Seek Legal Recourse
  • What Evidence Is Needed When Seeking Legal Recourse
  • Legal Process For Personal Injury

Use the following pages as a starting point for your research:

Once completed with the research write the copy for the section outline below

Section: Personal Injury Explained & Resources

  • Purpose: To further educate and empower customers by providing the education on defamation, types of defamation, the defamation legal process, and additional resources, helping them feel more in control and informed.
  • Copy Outline:
    • Header that describes the section, should be 10 words
    • 1 sentence sub-header, explaining header more
    • Common Defenses To Personal Injury
    • When You Can Seek Legal Recourse
    • What Evidence Is Needed When Seeking Legal Recourse
    • Legal Process For Personal Injury

Message 13 - Create resources

Now research and create a list of legal resources for Defamation in the State of Utah. Make sure to include free legal aid resources in Utah.

Add To Section - Resources To Defamation Explained

Message 14 - Create contact

Great now let's write the next section's copy.

Write copy for the following section. Format your output with just the list of items that need to be written. Like always make sure to use the “Customers Problems”, the “Copywriting Voice”, and “Hero Copy” when writing the copy.

Section Call To Action: Contact & Support:

  • Purpose: To ensure customers know how and where to reach out for help, making the process of initiating contact as easy and stress-free as possible.
  • Copy Outline:
    • Header: "Ready to Stand by Your Side"
    • Subheader: "Contact Us Anytime. We're Here to Help."
    • Description: "Reach out today to start your journey to resolution. Our team is ready to provide the support, guidance, and expertise you need."
    • Contact Options: Phone number, email, contact form