Google Ads Strategy

Strategy

Start with two Ad Groups:

  1. Divorce Leads
  2. Business Leads (mergers, acquisitions, buy/sells, litigation)

With these two ad groups we will:

  • Setup proper tracking and sales funnel for future ad groups
  • Establish conversion rate and client spend for better Ad forecasting in the future
  • Build data for ongoing Ad Group optimization
  • Build re-usable landing page template for future Ad Groups
  • Create a success benchmark ROAS multiplier for future Ad Groups

Then we will expand ads and create the following Ad Groups:

  • Personal Injury
  • Bankruptcy
  • Real Estate
  • Estate Planning
  • Defamation

Ad Group 1 Divorce Leads - Forecast & Keyword List

Spend Per Month

$620

Expected Clicks Per Month

122

Average Cost Per Click

$5.07

Ad Group 2 Business Leads - Forecast & Keyword List

Spend Per Month

$620

Expected Clicks Per Month

51

Average Cost Per Click

$12