By understanding the nuances of your business, our team at OWConsulting will refine your content to resonate deeply with your audience. Let's begin this collaborative journey.
What does your business do?
Who are your customers?
Understanding Your Customers
To effectively resonate with your customers, you must pinpoint the problems your business solves for them. External vs. Internal problems: Customers seek out solutions to their external problems (ie getting insurance) because those problems are creating internal stress, confusion or fear.
External Problems
Core Problem
Additional Problems
Internal Problems
Core Feeling
Additional Feelings
Crafting Tailored Solutions
By listing your customers problems it will allow us to frame your business’s services as the solutions they’ve been searching for, positioning you as their guide.
You work with your customers to help them:
Your expertise and authority comes from:
The services you offer that help with these problems are:
Primary Service
Unique Value Service
Additional Services
Outline The Steps Forward
Your business needs a simple 3 step plan to tie the guide to the problem solution. 3 steps allow for action to be digestible by the customer making it more likely that they will actually engage with the action step.
Our Insights From Your Information
Key components:
- Guides the user through learning about your business.
- They can scroll through just the homepage and have all core questions answered
- Do they understand my problem(s)
- What do they provide to fix my problem(s)
- Can I trust these people
- What does it look like to get started
- How much does it cost
- Very clear and defined call to actions strategically placed throughout the page
Steps To Launch Your New Site
Responsible
You
Tasks to complete (in order
- Finalize content and design of the new homepage
- List any functionality you’d like to see on your website.
OWC
- Build out your new website, including:
- About us
- Contact us
- Create get started page
- Rebuild services template to continue user journey
You
- Confirm if we can get team member profiles before going live
- Take new photos following Photo & Video Guidelines
- Send us your domain registrar information
OWC
- We’ll take your new site live!
- Manage your site security, domain, and hosting on-going