A clear and consistent message that you want to deliver to customers.
TEMPLATE Messaging Guidelines
Page description
Table of contents
What you need to review
Items to review
Why Messaging Guidelines are crucial for your business.
Your customer lives in the age with endless content and limited attention.
They will still seek out 8 different touch points (social, site, reviews, etc) before deciding on whether to use your business for itâs services.
In each touch point they interact with you have 8 seconds to grab their attention and persuade them to continue to the next touch point.
During that decision making journey they will see 50-400 different ads.
This makes consistency and clarity in messaging essential.
When your unique value aligns across all touch points, it cuts through the noise, it grabs your customers attention.
A single, clear message builds trust. Trust leads them to choose your service over others.
Messaging Guidelines create clear and consistent messaging.
Why this is essential to your upgraded digital presence: We use these Messaging Guidelines to create the foundation for a strong, recognizable, and consistent identity, which in turn improves marketing efforts, builds customer loyalty, and enhances the overall perception of your business.
Your new Messaging Guidelines For clear and consistent messaging.
When To Use Your New Guidelines: Crafting any external communications, marketing materials, or customer interactions
Your customers.
Customer_One. Primary Customer
About
The feeling you resolve.
FeelingâŚ
example
Why itâs important: Customers donât forget how you made them feel. Deciding on one feeling you resolve makes it easier for them to identify that feeling.
The feeling you own.
FeelingâŚ
example
Why itâs important: Customers donât forget how you made them feel. Deciding on one feeling to own makes it easier to reinforce that feeling to customers.
The problem you solve.
Why itâs important: Clearly identifying the problem you solve helps bridges the gap between their pain points and your solution, positioning your business as the answer theyâve been seeking.
The success you provide.
Why itâs important: Calrify the tangible outcomes your customers is striving for to align your business with their aspirations, positioning your service as the key to achieving their goals.
Mission statement.
Mission
Why itâs important: A mission statement clearly defines your businesses purpose and goals for your customer. Itâs the thing your business believes in.
Vision statement.
Vision
Why itâs important: A vision statement communicates a clear and inspiring long-term goal that your customer can get behind.
Values.
1.
2.
3.
Why itâs important: Values provide your customers clarity on what you focus on providing them in everything your business does.
Business tone.
Why itâs important: Business tone chooses the right voice youâd have in a story; it helps convey the emotion you want your words to carry.
Business personality.
Why itâs important: Personality helps position your business closer to the feelings you want them to have about you.
Your services and their value.
Why itâs important: Customers need consistency, especially when speaking about the values your services provide. Outlining them now ensure consistency.