TEMPLATE Digital Upgrade Statement of Work

By OW Consulting

For CLIENT_NAME

Date ‣

In this statement of work

Introduction

OW Consulting will be providing CLIENT_NAME’s primary site, CLIENT_URL, with the Digital Upgrade service. The purpose of this service is to improve the online presence through a comprehensive digital upgrade. Our objective is to align CLIENT_NAME’s digital profiles with their business goals, thereby improving visibility, customer engagement, and brand identity in an increasingly competitive online market.

Service Overview

The Digital Upgrade service will render the following deliverables across three phases:

Phase 1: Logo, Brand, & Messaging Guidelines

  1. Develop messaging guidelines. See example
  2. Create new positioning statements. See example
  3. Redesign the logo and establish brand guidelines.
  4. (optional) Photo editing.

Phase 2: Homepage Copy and Design

  1. Craft new homepage copy and outline.
  2. Create a custom homepage design.

Phase 3: Build and Launch New Digital Presence

  1. Build a comprehensive website that includes all pages listed under “Pages to be Delivered.”
  2. Launch the new site and complete the go-live checklist.
  3. Optimize digital profiles and implement a reputation-building process.

Website pages to be delivered

The service offers up to 8 pages to be designed and built. Please review the pages we recommend to design and build for your business below.

Please note: If a page is a template page (ie: testimonial, team member, service, etc.) then we will design the template and add up to 15 individual pages of the template.

Pages and templates to be custom designed and built

  1. Home: A complete landing page that allows a customer to learn everything necessary just by scrolling through the page without the need to click into other pages.

Complimentary pages to be delivered

The following pages will be done outside of the cost of the service, complimentary of OW Consulting.

  1. Privacy Policy
  2. Terms & Conditions

Please note: These are not final page titles but rather just place holders. Page titles will be finalized after the brand and messaging guidelines are completed.

Optional additional pages

Based on our initial review of your business and it’s customers we’ve outlined the following additional pages that you can elect to have designed and built by us. You can change out any of the pages listed under “Pages and templates to be custom designed and built” for one of these additional pages. If 8 pages have already been selected then any additional pages designed and built during the course of this service will be charged at a fee of $250 per page.

Service timeline

Review the timeline for the service and the deliverables to be received.

Once the Understanding Your Business intake is completed:

15 business days to first review of Phase 1: Logo, Brand, & Messaging Guidelines.

Please note that photo editing is not included in this timelines and due dates vary for it based on when photos are received.

Once Phase 1 is approved:

15 business days to first review of Phase 2: Homepage Copy and Design.

Once Phase 2 is approved:

15 business days to first review of your fully responsive site containing all the pages in “Website pages to be delivered”.

Once approved, launched, and social account shared

15 business days to optimize additional digital profiles and implement reviews process.

Please note that we provide 2 revisions for each deliverable provided. If more than 2 are requested we reserve the right to bill hourly.

Payments

You will be required to pay the first half of the service cost, $6,000. when the service is started.

The second half of the service cost will be required to be paid upon the delivery of the fully responsive site containing all the pages in “Website pages to be delivered.”

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