Client
Status
Klesk Organic Social Media Scope
Review everything related to the project below. If there is anything we need you to review it will be listed under “What you need to review”
Table of contents
Step One: Completed & Paid
Action Plan & Creative Brief
- Researching channels for success
- Social Research
- Reaching your audience
- Creative theme and concepts
- Messaging theme
- Ad concepts
- Scheduling calendar
- Content calendar for organic media (posts)
- Launch timeline
Cost: $400
Step Two: In Progress
Campaign Creative
- Set up of social media platform account
- Creation of organic and paid media assets
- Extension: 6 weeks of additional organic post creation. There will be a total of 28 posts provided (2x/week for 14 weeks)
Cost $700
Step Three: Upcoming
Launch, Manage, & Optimize
- Go live with organic and paid social
- Ongoing weekly management, optimizations, and reporting
- Reports will be shared on a weekly basis, and will be sent on Tuesdays. Reports will be inclusive of data from Monday-Sunday
- Extension: 6 weeks of additional scheduling and management of account posts and activity
Cost: $800
Old timeline, update
Phase | Task | Due Date |
Phase 1: Marketing Campaign | OWC delivers Marketing Action Plan and Creative Themes | 8/27 |
Klesk provided feedback on Marketing Action Plan and Creative Themes | 9/11 | |
OWC to provide follow ups and recommendations from 9/12 call | 9/13 | |
Klesk to provide online examples of relevant images that OWC can replace the current creative images with | 9/20 | |
OWC to provide revised Marketing Action Plan and Creative Themes | 9/25 | |
OWC to complete set up of LinkedIn Ads Account | 10/1 | |
Phase 2: Campaign Creative | OWC to provide Organic Content Calendar (Posts and Ad Copy) for client approval | 10/8 |
Klesk to approve Organic Content Calendar | 10/14 | |
OWC to share Paid ad creative | 10/18 | |
Klesk to approve Paid ad creative | 10/25 | |
Phase 3: Launch | OWC/Client to go live with Organic social posts | 10/21 |
OWC/HL to go live with Paid social media campaign (6 week campaign) | 11/4 | |
Phase 4: Reporting | OWC to provide first weekly report on LinkedIn Ads Performance | 11/11 |
Paid social media campaign ends | 12/15 |
Project tasks
| Task Detail | Due Date | Hours | Status | Assigned To | Client | Project |
|---|---|---|---|---|---|---|
October 18, 2024 | 1 | Completed |  Savannah | |||
October 21, 2024 | 0.75 | Completed |  Eli Weldon | |||
November 5, 2024 | 0.1 | Completed | Savannah |